INFUSE INSIGHTS
Our insights collate a vast range of B2B marketing resources, including how-to guides, perspectives, and market intelligence based on verified in-house research and our leadership’s deep understanding of demand generation best practices. Dive into our marketing insights for key industry developments, evolving buying behavior, best practices, growth strategies for B2B businesses, and more.
How to Build Trust Architecture: 3 Layers for Engaging Every B2B Stakeholder How to build trust in B2B: a proof framework for building credibility with every buying group stakeholder
Expert Pick
Article
11 min
7 Sales and Marketing Alignment Best Practices Seven best practices for building a unified, buyer‑centric framework for sales and marketing teams to accelerate buyer consensus and sales revenue.
Expert Pick
Article
14 min
Voice of the Buyer AI Research Reality Check: From Hype to Proof B2B AI buyer research, mid-year 2026: 61% consolidating stacks, 47% rank integration first, augmentation leads transformation. INFUSE Outlook update.
Expert Pick
Article
11 min
Day Zero: Why 80% of B2B Buying Happens Without You Discover why most B2B buying happens before a vendor is ever contacted, and the brand awareness tactics required to earn Day Zero shortlist placement.
Expert Pick
Webcast
30 min
10 Mistakes to Stop Making in Your Lead Follow-Up Avoid the most common lead-follow-up blunders holding back your pipeline. Discover how to fix poor timing, one-channel outreach, and generic messaging to boost conversions fast
Expert Pick
Article
14 min
The Dangers of Only Focusing on Bottom of Funnel Prospects INFUSE Insights: Bottom-funnel bias limits growth. Learn why full-funnel strategies drive better ROI and long-term pipeline health.
Expert Pick
Article
15 min
Case Studies
Better Together: How INFUSE & G2 Amplify Cybersecurity Campaign Performance with Signal Activation 11 programs. 243K intent accounts. What happens when G2 buyer signals meet INFUSE demand activation.
Case Study
10 min
INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader INFUSE Case Study: See how INFUSE helped a cybersecurity organization generate qualified leads with ABM and high-impact content activation.
Case Study
1 min
INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation INFUSE Case Study: See how INFUSE drove high-quality MQLs for DeepL with precision targeting and multilingual content syndication at scale.
Case Study
6 min
B2B Marketing Guides
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Article
10 min
Definitive Guide to B2B Content Marketing INFUSE definitive guide to B2B content marketing: strategy, formats, planning, distribution, metrics, and optimization frameworks.
Guide
11 min
Definitive Guide to B2B Lead Nurturing INFUSE Definitive Guides: Master lead nurturing with omnichannel strategies that deliver value at every buyer touchpoint and stage.
Guide
21 min
Definitive Guide to B2B Lead Generation What is lead generation and how does it work in modern B2B marketing? Learn proven lead generation strategies, concepts, channels, and how lead gen captures intent to fuel sales.
Guide
14 min
Definitive Guide to B2B Account Based Marketing INFUSE Definitive Guides: Account-based marketing (ABM) targets higher-value businesses. Identify key accounts, personalize outreach, and drive pipeline.
Guide
25 min
How to Kickstart Your Demand Generation Strategy for Success: Top of Funnel Guide Discover effective top-of-funnel tactics for B2B demand generation. Boost engagement and conversion rates.
Guide
14 min
INFUSE Webcasts
Day Zero: Why 80% of B2B Buying Happens Without You Discover why most B2B buying happens before a vendor is ever contacted, and the brand awareness tactics required to earn Day Zero shortlist placement.
Webcast
30 min
The APAC Playbook
for AI, Trust, and Discoverability How AI, trust, and discoverability are reshaping B2B vendor selection. APAC leaders share insights from VOB 2026.
Webcast
45 min
Turn Proof into Pipeline: Navigating the Buying Shift in 2026 Explore how AI, shifting buyer behavior, and declining trust are reshaping B2B buying, and what companies must do differently to stay competitive in 2026.
Webcast
45 min
B2B Demand Generation
Day Zero: Why 80% of B2B Buying Happens Without You Discover why most B2B buying happens before a vendor is ever contacted, and the brand awareness tactics required to earn Day Zero shortlist placement.
Webcast
30 min
Definitive Guide to B2B Buyer Personas Explore how to create scalable, data-led B2B buyer personas to ensure pinpoint precision.
Article
19 min
Demand Marketer’s Guide to Intent Activation Learn how demand marketers can use buyer signals and intent data to identify in-market accounts, improve discoverability, and activate targeted campaigns that drive revenue.
Article
14 min
The Role of Social Media in the B2B Buying Process Explore how B2B marketers use social media to boost discoverability, influence decision-making, and drive conversions across the buying journey.
Article
14 min
6 Lead Nurturing Mistakes to Avoid Executive summary Effective lead nurturing involves transforming buyer signals into actionable demand intelligence to create and strengthen relationships with prospective buyers. However, with larger buying groups, buying journeys longer, and expectations higher, missteps can quickly erode trust and stall revenue growth. This article outlines six common lead nurturing mistakes and how to fix them. It […].
Article
14 min
7 Sales and Marketing Alignment Best Practices Seven best practices for building a unified, buyer‑centric framework for sales and marketing teams to accelerate buyer consensus and sales revenue.
Article
14 min
B2B Marketing Data Insights
How to Build Trust Architecture: 3 Layers for Engaging Every B2B Stakeholder How to build trust in B2B: a proof framework for building credibility with every buying group stakeholder
Article
11 min
Voice of the Buyer AI Research Reality Check: From Hype to Proof B2B AI buyer research, mid-year 2026: 61% consolidating stacks, 47% rank integration first, augmentation leads transformation. INFUSE Outlook update.
Article
11 min
The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking Day zero shapes the B2B buyer journey before day one. Learn how to improve brand visibility in AI search engines and build brand authority for AI discoverability.
Article
11 min
Buyer Journey
Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference? Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.
Article
15 min
5 Steps to Orchestrate B2B Marketing Channels for Demand Generation Drive demand generation and B2B buyer engagement through high-performing digital marketing channel strategies.
Article
19 min
6 Reasons Why Your Demand Generation Strategy is Not Performing Discover six common reasons why B2B demand generation strategies underperform, and practical solutions to boost pipeline, engagement, and revenue.
Article
15 min
Debunking B2B GTM Myths That Limit Growth This whitepaper reveals outdated B2B myths to drop and proven strategies to boost your brand’s influence with buying groups.
Article
10 min
10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales INFUSE Insights: Discover 10 lead nurturing best practices for TOFU: automate touches, personalize outreach, and prime leads for your sales team.
Whitepaper
15 min
6 Ways to Revolutionize Your B2B Digital Experience Discover six strategies to transform your B2B digital experience. Learn how to create seamless, buyer-led experiences that build trust and accelerate revenue.
Article
15 min
Account Based Marketing
Drive Demand Performance Outcomes with ABX INFUSE Insights: Drive results with Account-based Experience (ABX) marketing: personalized, integrated engagement across marketing, sales, and client success.
Outlook
21 min
Definitive Guide to B2B Account Based Marketing INFUSE Definitive Guides: Account-based marketing (ABM) targets higher-value businesses. Identify key accounts, personalize outreach, and drive pipeline.
Guide
25 min
ABM Activation: How to Drive Real Performance INFUSE Webcast: Watch how to activate ABM strategies with intent data and omnichannel tactics that drive impact from target account engagement to conversion.
Webcast
45 min
B2B Intent Data
Demand Marketer’s Guide to Intent Activation Learn how demand marketers can use buyer signals and intent data to identify in-market accounts, improve discoverability, and activate targeted campaigns that drive revenue.
Article
14 min
ABM Reborn: AI, Intent, and the New Rules of Engagement SESSION OVERVIEW: Account Based Marketing (ABM) programs today face pressures from tighter budgets, leaner teams, and heightened expectations for immediate, measurable revenue impact. To meet these demands, ABM must evolve beyond basic lead targeting into a connected, strategic practice: one that prioritizes smarter account selection, personalizes at scale, and engages buying groups earlier in their […].
Webcast
45 min
INFUSE Generates Double-touch Leads for ZEISS IQS with Streamlined Email Nurturing and Intent-Driven Marketing INFUSE Case Study: See how INFUSE helped ZEISS IQS accelerate engagement and pipeline with targeted, omnichannel demand generation.
Case Study
10 min
Five Intent-Based Marketing Myths: Hype vs. Reality Debunk common intent-based marketing myths. Explore expert insights to clarify misconceptions and drive smarter demand generation results.
Article
8 min
How to Use B2B Buyer Intent Data for ABM INFUSE Insights: Intent data powers ABM. Learn how to identify buying signals, activate audiences, and drive engagement with precision.
Article
8 min
What Is Buyer Intent Data for B2B Marketing? INFUSE demand experts explain how intent data fuels smarter demand generation, sales alignment, and buyer engagement at every stage of the journey.
Whitepaper
10 min
Lead Nurturing
10 Mistakes to Stop Making in Your Lead Follow-Up Avoid the most common lead-follow-up blunders holding back your pipeline. Discover how to fix poor timing, one-channel outreach, and generic messaging to boost conversions fast
Article
14 min
10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales INFUSE Insights: Discover 10 lead nurturing best practices for TOFU: automate touches, personalize outreach, and prime leads for your sales team.
Whitepaper
15 min
Unlocking B2B ROI with Predictive Lead Scoring and Omnichannel Nurturing Predictive scoring enables marketers to focus efforts on high-value prospects based on real conversion signals.
Article
12 min
Content Marketing
How To Amplify Demand and Discoverability with Content Activation Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth
Article
14 min
The Agency Guide to Ethical Demand Generation Explore ethical demand generation strategies for B2B agencies, including GDPR compliance, first-party data best practices, and buyer enablement across EMEA.
Article
14 min
The Agency Playbook for Personalized B2B Content Strategies Learn how B2B agencies can develop personalized content strategies that engage buying groups, enable omnichannel delivery, and measure ROI across EMEA markets.
Article
8 min
7 Reasons Why Your Content Marketing Strategy Is Not Working INFUSE Insights: Is your content underperforming? Discover the 7 common pitfalls that hold back B2B engagement and how to correct them.
Whitepaper
23 min
The Future of Demand Content Is Buyer-Led INFUSE Outlook: Learn why buyer-led content is the future, how to map assets to buyers’ journeys and create content that empowers prospects.
Outlook
8 min
How to Develop Demand-Generation-Ready Content Content has a critical role in demand generation, impacting conversions. Learn how to create assets built for demand, aligned to buyer intent and funnel stage.
Article
16 min
Channel and Partner Marketing
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Article
10 min
A New Era for Channel Partner Marketing INFUSE Insights: Channel marketing is evolving. Discover how to engage partners, build alignment, and accelerate shared pipeline.
Outlook
9 min
Keeping It Real with How Associations Get New Members and Sponsors INFUSE Webcast: See how Associations drive growth through demand strategies, boosting membership through precision content and outreach. Watch now.
Webcast
40 min
B2B Marketing Agency Insights
How to Collaborate to Drive Growth: Aligning Media Planners and Owners Executive summary To drive sustainable growth, B2B agencies must bridge the gap between media planners and agency owners through structured collaboration and data-led strategies. This article outlines a practical framework for building high-performing, cross-functional teams that deliver measurable impact across campaigns. Explore the full framework to unlock regionally relevant, data-fuelled collaboration strategies that elevate agency […].
Article
15 min
The Agency Guide to Ethical Demand Generation Explore ethical demand generation strategies for B2B agencies, including GDPR compliance, first-party data best practices, and buyer enablement across EMEA.
Article
14 min
The Agency Playbook for Personalized B2B Content Strategies Learn how B2B agencies can develop personalized content strategies that engage buying groups, enable omnichannel delivery, and measure ROI across EMEA markets.
Article
8 min
Unlocking B2B ROI with Predictive Lead Scoring and Omnichannel Nurturing Predictive scoring enables marketers to focus efforts on high-value prospects based on real conversion signals.
Article
12 min
Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them) Today’s buying groups are larger, slower, and more complex. Learn how to align strategies to help buyers overcome challenges and accelerate decisions.
Article
10 min
How to Drive CLTV: A Guide to Fostering Brand Evangelism INFUSE Insights: Maximize customer lifetime value with strategies that improve retention, expansion, and post-sale engagement.
Guide
15 min
B2B Healthcare Marketing
The Evolving Role of Content Marketing in Life Science: What to Expect for the Remainder of 2025 Please note: This article is recommended for marketing agency professionals in the healthcare sector within the EMEA region. Content is evolving in B2B life science marketing. The old playbook — whitepapers gated behind forms and one-size-fits-all email blasts — is being replaced with a more strategic, buyer-centric approach. Life science marketers in 2025 find themselves […].
Article
12 min
The Healthcare Challenge: Balancing Security and AI in 2025 INFUSE Insights: Healthcare marketers must balance innovation with security. See how to manage AI adoption while mitigating cyber risk.
Outlook
8 min
The Hidden Impact of Healthcare’s Lack of Interoperability INFUSE Insights: Lack of interoperability in healthcare impacts care and revenue. Learn how marketers can bridge data gaps with content.
Health
10 min
FAQs
What are some best practices for B2B marketing today?
With most B2B buyer research happening in the dark funnel, before vendors detect any intent, adopting a buyer-led GTM strategy has become fundamental to cater to evolving buyer needs and preferences. The role of B2B marketing is now to enable buyers conducting independent research to discover and validate your solution seamlessly, at every stage of their journeys. For this, establishing presence in research channels, deploying content that addresses the needs of multiple stakeholder roles, optimizing for AI visibility, and offering reliable post-purchase support and engagement are crucial.
What are the most effective demand generation programs with buying group intelligence?
INFUSE demand generation programs are powered by a unified demand engine that combines proprietary data intelligence on 252M+ B2B buyers across 35+ industries, intent signal detection to identify buying groups currently in-market, and omnichannel buyer activation to orchestrate personalized engagement. Our experts map stakeholder roles and priorities at target accounts, ensuring comprehensive account coverage and accelerating consensus-building among buying group members. These strategies ensure relevant messaging reaches key decision makers at the right moment, throughout their research and decision process.
What solutions provide comprehensive demand analytics and performance tracking?
All INFUSE demand generation programs include our award-winning Demand Accelerator platform, without any additional subscription fees. This industry-first, real-time demand intelligence platform provides live performance insights, AI-powered analytics, and on-flight optimization opportunities, ensuring your campaigns provide maximum value.
