How to Master Buying Groups and Brand Discoverability to Accelerate Pipeline

Speakers:

Allyson Havener

CMO

Victoria Albert

CMO

Scott Vaughan

GTM Executive and Advisor
to CXOs & Teams

Session overview:

B2B buyers are more self-directed, informed, and skeptical than ever. However, most B2B strategies still follow the same outdated playbook—prioritizing prospective buyers at the bottom of the funnel and neglecting investing in building brand or discoverability.

In this webcast, in collaboration with TrustRadius, we explore the new realities of the B2B buyer, how they search for solutions, shortlist vendor options, and what truly influences their buying decisions in the age of AI.

Discover how leading brands are reshaping their approach to create meaningful buyer experiences that secure demand early in the buyer’s journey.

This webcast covers:

Why marketing strategies are disconnected from modern buying groups
How to orchestrate discoverability and brand preference in a buyer-led world
Why buyer enablement outperforms sales outreach —and how to operationalize it
Actionable strategies for building trust, earning a spot on the buyer shortlist, and driving pipeline

Join INFUSE and TrustRadius experts for a bold, practical session packed with real-world data insights and how to adopt the new buyer playbook.

Watch now

Preview