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Victoria Albert

CHIEF MARKETING OFFICER

INFUSE Webcasts B2B Marketing Data Insights B2B Demand Generation

Victoria Albert is the Chief Marketing Officer at INFUSE, where she leads high-performing teams to drive growth through go-to-market (GTM) innovation and discoverability-to-revenue discipline. She pairs a sharp eye for strategy with a bias for action, bringing clarity, conviction, and consistency to competitive markets.

Victoria leads the Voice of the Buyer and Voice of the Marketer programs: the research powering INFUSE Outlook, translating shifting buyer behavior into practical strategies for B2B marketers.

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Latest from this author

Outlook 2026: Why Your Buyers Are Ready to Switch Unlock the key insights from our Outlook 2026 report, as experts Victoria Albert and Scott Vaughan dive into the critical challenges of trust and discoverability in today's AI-driven B2B market.

Webcast

45 min

Victoria Albert

The AI-First Buyer VS. Your Old Playbook SESSION OVERVIEW: Today’s buying groups are larger, operate by consensus, and begin research independently in the dark funnel—often months before contact is made. This self-guided research is largely driven by AI, particularly LLMs, which buyers leverage to create vendor shortlists. So, how do marketers adapt to the changing B2B buyer journey while simultaneously engineering their […].

Webcast

28 min

Victoria Albert

How to Master Buying Groups and Brand Discoverability to Accelerate Pipeline INFUSE Insights: Master B2B buying group engagement with strategies that align messaging, content, and outreach to decision-maker dynamics.

Webcast

51 min

Victoria Albert

Busting B2B Buyer-Seller Myths INFUSE Webcast: Debunk the top myths blocking B2B deal velocity—and learn how to align with what buyers really need today.

Webcast

59 min

Victoria Albert

The Ultimate Guide to Losing Buyers—Fast INFUSE Webcast: Discover the 5 critical reasons B2B buyers disengage—and how to fix them before pipeline performance suffers. Watch it now.

webcast

38 min

Victoria Albert

Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups Watch the INFUSE webcast, together with Pavilion, to discover demand generation and revenue strategies to target and engage defensive buyers.

Webcast

52 min

Victoria Albert

Outlook 2023: What We Got Right (and What We Got Wrong) INFUSE Outlook: A look back at our 2023 report: successes, missteps, and lessons learned that inform our future B2B growth programs.

Outlook

12 min

Victoria Albert

Data Goldmine — Book More Meetings with Event Data INFUSE Webcast: Watch our expert-led webcast on using event data to fuel demand strategy, buyer engagement, and post-event conversion.

Webcast

57 min

Victoria Albert

INFUSE and MOI Global Reflect on the 2023 State of the B2B Market INFUSE Insights: Explore the key B2B marketing shifts from 2023 in this exclusive insider review by INFUSE and MOI Global.

Article

14 min

Victoria Albert