6 Lead Nurturing Strategies for Reaching Beyond the Inbox

Summary

Synopsis:

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    The importance of diversifying B2B lead nurturing strategies

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    The role played by relationships in the current buyer’s journey in driving conversions

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    Tactics for reaching beyond the inbox with nurturing strategies

“Prioritizing lead generation above all else has become obsolete, especially considering buyer preferences and the rise of inbound marketing strategies. It is essential to accompany leads throughout the entirety of the buyer’s journey (beyond the top of the funnel), which helps companies engage leads and establish a healthy sales pipeline.”

GATHER DATA INSIGHTS

GO BEYOND THE INBOX WITH TARGETED DISPLAY ADS

LEVERAGE SOCIAL
MEDIA NURTURING

“For instance, social networks can be leveraged for direct touches, such as outreach via LinkedIn InMail or newsletters, or indirectly, with thought leadership posts from executives and brand representatives on user’s feeds. However, both approaches hinge on prospects following and subscribing to brand pages and communications, as well as sales teams implementing successful outreach touches to capitalize on engagement.”

EMPLOY DYNAMIC RETARGETING

HARNESS SEARCH ADS

TAKE ADVANTAGE OF ABM
AND ABX FRAMEWORKS

“It is imperative to leverage ABM frameworks to reach the entirety of the buying group at target accounts. Recently, the growing emphasis on buyer experience has driven innovative new ABM strategies, known as ABX, an approach that incorporates Client Experience (CX) and User Experience (UX) elements into ABM strategies. This approach has proven successful due to its capability of generating meaningful experiences and connections, which have become increasingly crucial in motivating buyers to make purchases.”

Key takeaways

AMPLIFY YOUR FOLLOW UP EFFORTS WITH INFUSE DEEP MEDIA NURTURING

Our in-house demand experts are available 24/5 to help you craft nurturing plans that reach beyond the inbox and build meaningful relationships.

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