INFUSE Fuels Centrica Business Solutions With Validated Leads

Introduction

Centrica Business Solutions is a leading provider of energy-efficient technologies and end-to-end energy solutions. Its services cover a wide range of industries, including healthcare, industrial manufacturing, the public sector, commercial real estate, retail, and biotechnology. With more than 2,000 customers across 34 countries, Centrica Business Solutions is Centrica’s distributed energy and power brand.

Background

Centrica Business Solutions’ journey with INFUSE began in 2018, when the company asked for help to fill its sales pipeline with high-quality, top-of-funnel leads.

Challenge

Centrica Business Solutions enlisted INFUSE to implement marketing strategies designed to engage new leads across 15 U.S. states, including New York, Texas, and California. The objective was simple: increase exposure and discover new revenue opportunities by generating leads in top-level management positions—the key decision makers.

The martech method

To generate leads, INFUSE implemented its two-pronged approach: both a cross-vertical and a key vertical campaign. INFUSE experts then curated Centrica Business Solutions buyer personas based on geography, job title, company size, and industry criteria.

This persona was the basis for understanding the target audience. To reach them, INFUSE tapped into its global database and top-of-the-range marketing tech stack.

On the fast track to results

INFUSE generated more than 100,000 contacts, all of which matched the prospect persona. Using exceptional lead scoring tactics, INFUSE pulled 158 sales-ready leads from these contacts across finance, manufacturing, healthcare, education, retail, and leisure. In addition, INFUSE engaged, nurtured, and validated these key contacts before passing them on.

Back for more

In 2019, following the success of the previous year, Centrica Business Solutions asked INFUSE to deliver an additional 533 leads through another two-step campaign across the healthcare, manufacturing, education, retail, and biotechnology sectors.

This time, INFUSE honed Centrica Business Solutions’ ideal client profile even further, by narrowing down the target audience criteria for verticals, job titles, geography, and company size. These comprehensive campaign filters allowed for more precise profiling, segmentation, and personalization.

INFUSE delivered 200 top-of-the-line leads. Each fit the new buyer profile to perfection—including the additional 333 quality leads generated during the second phase of the campaign. Many of these 533 leads came from two priority U.S. states, California (100) and Texas (96).

Why INFUSE was the right choice for Centrica Business Solutions

INFUSE uses omnichannel lead generation practices that yield outstanding results. Every time the company takes on a project, it innovates to find new and better tactics that work according to personalized requests. Its data-driven and highly personalized campaigns feature content designed to resonate with the identified audience—and this generates a whole lot of interest.

In addition to leads, INFUSE helped Centrica Business Solutions address these leads at the right time throughout the buyer’s journey, resulting in high conversion.

Along with INFUSE’s reliable lead generation martech and accessible Client Success team, the company delivered the kind of precision and human touch that made every step of Centrica Business Solutions sales funnel deliver successful leads.

And successful results.

What INFUSE can do for you

INFUSE leverages its advanced content marketing engine, data-driven demand tactics, and extensive first-party database of B2B profiles from 35+ verticals to reach target audiences with precision and scale.

But the INFUSE team of over 1,400 demand experts does much more than just generate quality leads:

Content Marketing: The team generates leads by strategically promoting your content through innovative social, programmatic, mobile, and direct outreach campaigns
Intent-driven Marketing: The team uses insightful intent data to target buyers with a demonstrated interest in your product or service
Event Promotion: The team increases booth traffic, elevates your company’s presence, and ultimately drives exhibition leads with digital event campaigns
ABM: The team utilizes account-level insight to reach key contacts within your target accounts
Brand amplification: The team drives awareness and influences your target audience through meaningful engagement
Campaign Optimization: The team’s cutting-edge platform offers a user-friendly interface that allows marketers to watch and optimize campaigns in real-time

Download the full case study for more data and insights.

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INFUSE Fuels Centrica Business Solutions With 100% Validated Leads

Introduction

Background