The Battle for Content Marketing: To Gate or Not to Gate

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Turn Proof into Pipeline: Navigating the Buying Shift in 2026 Explore how AI, shifting buyer behavior, and declining trust are reshaping B2B buying, and what companies must do differently to stay competitive in 2026.

Webcast

45 min

Better Together: How INFUSE & G2 Amplify Cybersecurity Campaign Performance with Signal Activation 11 programs. 243K intent accounts. What happens when G2 buyer signals meet INFUSE demand activation.

Case Study

10 min

Demand Marketer’s Guide to Intent Activation Learn how demand marketers can use buyer signals and intent data to identify in-market accounts, improve discoverability, and activate targeted campaigns that drive revenue.

Article

14 min

Outlook 2026: Why Your Buyers Are Ready to Switch Unlock the key insights from our Outlook 2026 report, as experts Victoria Albert and Scott Vaughan dive into the critical challenges of trust and discoverability in today's AI-driven B2B market.

Webcast

45 min

The Role of Social Media in the B2B Buying Process Explore how B2B marketers use social media to boost discoverability, influence decision-making, and drive conversions across the buying journey.

Article

14 min

6 Lead Nurturing Mistakes to Avoid Executive summary Effective lead nurturing involves transforming buyer signals into actionable demand intelligence to create and strengthen relationships with prospective buyers. However, with larger buying groups, buying journeys longer, and expectations higher, missteps can quickly erode trust and stall revenue growth. This article outlines six common lead nurturing mistakes and how to fix them. It […].

Article

14 min

7 Sales and Marketing Alignment Best Practices Seven best practices for building a unified, buyer‑centric framework for sales and marketing teams to accelerate buyer consensus and sales revenue.

Article

14 min

How To Amplify Demand and Discoverability with Content Activation Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth

Article

14 min

INFUSE + INKHUB: 1to1 B2B Buyer Experience INFUSE and INKHUB partner to deliver true 1to1 personalization across the full B2B buyer journey.

Press

6 min

ABM Reborn: AI, Intent, and the New Rules of Engagement SESSION OVERVIEW: Account Based Marketing (ABM) programs today face pressures from tighter budgets, leaner teams, and heightened expectations for immediate, measurable revenue impact. To meet these demands, ABM must evolve beyond basic lead targeting into a connected, strategic practice: one that prioritizes smarter account selection, personalizes at scale, and engages buying groups earlier in their […].

Webcast

45 min

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference? Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

Article

15 min

How to Drive ROI with Demand Intelligence Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

Article

18 min

The Battle for Content Marketing: To Gate or Not to Gate

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