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The INFUSE Partner Ecosystem

Elevate your demand generation outcomes by combining INFUSE execution capabilities with unique data insights and activations from our buyer intelligence partners

Official INFUSE Partners

6sense

INTELLIGENCE MEETS ACTIVATION

Activate INFUSE omnichannel demand generation strategies with 6sense's in-market buyer intelligence to directly convert 6sense’s predictive analytics into revenue

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CAPTURE

demand from in-market accounts

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ALIGN

GTM teams around one revenue strategy

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INCREASE

conversions and pipeline volume

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OPTIMIZE

demand performance

Our partnership with 6sense enables us to run demand generation programs custom-tailored to your 6sense intent-based target account lists, deploying bespoke, turnkey campaigns aligned to each target buyer’s journey stage.

Available for clients with an active subscription to the 6sense Advanced Package.

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Contact your INFUSE Client Success expert for more information on connecting 6sense and INFUSE

HG Insights

DEMAND POWERED BY STRATEGIC TECH INSIGHTS

Incorporate INFUSE and HG Insights into your GTM motions to enhance resource effectiveness and engagement-to-close ratio of your must-win accounts

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PLAN

opportunities and protect market share

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IDENTIFY

accounts with a high propensity to buy

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OPTIMIZE

pipeline velocity and conversion rates

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ENGAGE

key buyers within high-value accounts

Through this partnership, INFUSE campaigns benefit from full access to the HG Insights platform, allowing our GTM Strategists to inform programs with 20B+ sources of technographic data, even for non-subscribing clients.

This access enables the use of HG Insights’ highest-quality data, such as IT Spend, Install Base, and Install Age, for qualified INFUSE demand generation campaigns.

HG Insights’ high-quality technographic data is natively available across qualified programs, meaning that INFUSE clients can benefit from the partnership without requiring additional configuration or costs.

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Contact your INFUSE Client Success expert to understand how
HG Insights data boosts your demand generation outcomes

G2

INTENT-DRIVEN DEMAND

Leverage G2’s unique real-time buyer intent data on in-market accounts to activate demand programs that exceed outcomes

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SURFACE

in-market accounts based on category research activity

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UNIFY

GTM teams around a shared revenue strategy

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EXPAND

pipeline reach and buyer engagement

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OPTIMIZE

demand performance with intent-driven insights

Through this partnership, INFUSE teams refine target account lists by identifying prospects that have visited your profile and product pages on G2, as well as competitor pages, comparison pages, pricing pages, content pages, category pages, and more. This empowers our demand generation campaigns to always target the accounts that have the highest intent signals, maximizing ROI.

This integration can be set up via our official G2 app.

Available exclusively to G2 clients with the Buyer Intent subscription.

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Contact your INFUSE Client Success expert for more information on driving demand outcomes with G2 + INFUSE

HubSpot

SEAMLESS GTM SYNCHRONIZATION

Accelerate your demand generation and sales pipeline with seamless lead synchronization from INFUSE campaigns directly into HubSpot

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SYNCHRONIZE

verified lead data from INFUSE programs directly into your HubSpot CRM

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MONITOR

all generated contacts and their engagement activity

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PROTECT

buyer data with full GDPR, CCPA, and other global privacy legislation compliance

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OPTIMIZE

and troubleshoot your demand programs with 24/5 support across all time zones

This integration, available through our official HubSpot app, enables INFUSE to analyze and adapt our deliverables to your specific data structure requirements seamlessly.

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Submit a request to the INFUSE Client Success team for more help configuring your HubSpot integration

Impartner

DEMAND PROGRAMS FOR PARTNER IMPACT

Deploy scalable demand generation campaigns that unlock the full potential of your channel partners

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BUILD

a vendor-aligned GTM plan based on your goals

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LAUNCH

full-service, omnichannel demand programs integrated directly into your Impartner platform

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SCALE

MDF with real-time allocation controls

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MAXIMIZE

ROI with live performance monitoring and on-flight optimizations

INFUSE’s partnership with Impartner allows our CS team members to recover data from your Impartner instance, under a limited access role, to sync our demand programs with your partner marketing campaigns. Additionally, we can upload contacts to your Impartner database to trigger specific workflows, nurture sequences, and more.

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Connect with an INFUSE demand expert to understand how you can benefit from our Impartner integration

Sendoso

AI-DRIVEN GIFT PERSONALIZATION

Demonstrate appreciation for your buyer’s time and support with personalized, intelligent strategic gifting

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OPTIMIZE

gifting selections that align with buyer preferences and your campaign goals

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PERSONALIZE

gifts using buyer intelligence to drive engagement

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EXECUTE

campaigns through automated end-to-end management

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TRACK

every touchpoint with full-funnel, unified reporting

Your custom Sendoso gifting campaigns can be utilized as part of your INFUSE demand generation programs, driving engagement with personalized gifting woven into key stages of the buyer journey for maximum conversion.

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Connect with us to discover how data-driven gifting can strengthen your relationships

Reachdesk

DELIGHT KEY BUYERS WITH MEMORABLE BUYER EXPERIENCES

Set your brand apart with personalized direct mail outreach and gifting opportunities to build stronger client relationships

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IDENTIFY

high-value contacts at key accounts using INFUSE first-party data

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PERSONALIZE

gifting options tailored to your target buyers

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DELIVER

Reachdesk gifting within INFUSE demand generation campaigns

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ANALYZE

engagement data across synced INFUSE and Reachdesk campaigns

Through this partnership, INFUSE activates gifting elements directly within your Reachdesk instance, ensuring native tracking and analytics in addition to our reports. We embed your Reachdesk gifting programs during specific stages of your target buyers’ journeys, in tandem with other INFUSE activations.

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Contact our team to learn more about the Reachdesk integration and how it can boost your outcomes

Join the INFUSE Partner Ecosystem

Why Partner with INFUSE?

Join our partner ecosystem to activate your demand programs with actionable data that enables client centricity and propels your growth

Apply Now

Collaborative environment

Scale your demand programs with peer expertise and data insights

Faster results

Kickstart demand programs with seamless integrations and pre-built, customizable demand solutions

Stable growth and ROI

Nurture brand interest among key buyers to establish a continuous flow of qualified prospects

What Our Partners Have to Say About INFUSE

Jon Clarke

Jon Clarke

Global Partnerships Leader, 6sense

“INFUSE extends the value of 6sense by helping our customers act faster on the account insights we deliver. Together, we enable more precise discovery and engagement of buying groups within in-market accounts—accelerating time to value and pipeline creation. The addition of verified contacts and buying group signals strengthens our intelligence and orchestration, helping customers convert insight into revenue more efficiently.”

Rohini Kasturi

Rohini Kasturi

CEO and Board Member, HG Insights

“This partnership represents the first of several we have planned with solutions that complement HG’s existing domain expertise. By activating our unique technographic insights we are able to help our customers drive efficiency in any market and enable the best GTM decision making. We look forward to continuing to deliver innovative, AI-powered go‑to‑market solutions to empower our customers around the world.”

Apply Now

Partner with INFUSE to Propel Your Demand Performance

Empower your GTM strategies

to drive your growth

Engage full B2B buying groups

specific to your niche with seamless experiences

Delight clients with brand‑to‑demand programs

that deliver excellence and prioritize their unique needs

CONTACT US

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NEED HELP?

Talk with a demand expert for more information on the INFUSE partnership process and its unique benefits

FAQs

How does buyer intent data from platforms like 6sense and G2 enhance demand performance?

Buyer intent data enables demand generation teams to prioritize accounts that are actively researching solutions, increasing the effectiveness of marketing investments. Through the INFUSE partnership with 6sense, our campaign target account lists are refined based on intent, and outreach is aligned to each prospect’s stage in the B2B buyer’s journey. The INFUSE–G2 partnership enables us to layer in real-time intent data based on product, competitor, and category page visits, refining targeting precision to maximize ROI. Note that these integrations are available exclusively to clients with active 6sense Advanced Package or G2 Buyer Intent subscriptions, respectively.

How does technographic intelligence from providers like HG Insights improve demand generation targeting?

Technographic data enables demand generation programs to target accounts based on their existing technology stack, IT spending patterns, renewal cycles, and software adoption timelines. Through the INFUSE and HG Insights partnership, all qualified INFUSE campaigns benefit from native access to over 20 billion sources of technographic data, including IT spend, install base, and installation age, without any additional costs. This allows INFUSE campaigns to target accounts with a high propensity to buy, based on both technology compatibility and investment readiness, improving your demand outcomes.

How do personalized gifting programs from platforms like Sendoso and Reachdesk support B2B demand generation?

Personalized gifting programs introduce high-touch buyer experiences at crucial stages of the buying journey, improving brand perception and laying the groundwork to build trust with key audiences. Through our partnerships with Sendoso and Reachdesk, INFUSE embeds gifting activations directly within demand generation programs, leveraging buyer intelligence to inform gift selection and timing. Sendoso provides AI-driven gifting options with automated campaign management and full-funnel reporting, while Reachdesk specializes in direct mail outreach and gifting for high-value contacts at key accounts. Both partnerships are available exclusively for Sendoso and Reachdesk clients, respectively.

What are the benefits of joining the INFUSE partner ecosystem?

Joining the INFUSE partner ecosystem provides technology and data partners with a collaborative demand generation environment designed for shared growth and client impact. Partners benefit from peer expertise and data insights to scale their own demand programs, seamless integrations and pre-built demand solutions for faster time to value, and brand awareness building and nurturing among key buyers to support stable, long-term ROI. Our ecosystem connects partner capabilities with INFUSE’s global execution infrastructure, powered by our team of more than 1,400 demand, data, and program professionals across 75+ countries.
Apply now to join the INFUSE Partner Ecosystem

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