Channel and Partner Marketing
Our Insights dive into proven B2B channel marketing strategies and actionable approaches to building, managing, and optimizing partner programs that deliver measurable results. Explore topics including guidance on campaign execution, best practices to refine your B2B channel marketing strategy, and tips on enhancing partner engagement and unlocking new revenue streams.
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Expert Pick
Article
10 min
A New Era for Channel Partner Marketing INFUSE Insights: Channel marketing is evolving. Discover how to engage partners, build alignment, and accelerate shared pipeline.
Expert Pick
Outlook
9 min
Keeping It Real with How Associations Get New Members and Sponsors INFUSE Webcast: See how Associations drive growth through demand strategies, boosting membership through precision content and outreach. Watch now.
Expert Pick
Webcast
40 min
How to Drive Your Performance with Channel Partners INFUSE Insights: Discover how to drive results with channel partners—enablement, lead sharing, joint planning, and performance tracking best practices.
Expert Pick
Article
11 min
Channel Marketing 101: How to Get Started INFUSE Insights: Learn the fundamentals of channel partner marketing—from partner enablement to co-selling and GTM alignment.
Expert Pick
Article
10 min
Partnership and Channel Opportunities in 2024 Understand how B2B marketers navigate saturated markets and rising competition. Learn strategies to differentiate and drive buyer engagement.
Expert Pick
Outlook
13 min
All Channel and Partner Marketing Insights
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Article
10 min
A New Era for Channel Partner Marketing INFUSE Insights: Channel marketing is evolving. Discover how to engage partners, build alignment, and accelerate shared pipeline.
Outlook
9 min
Keeping It Real with How Associations Get New Members and Sponsors INFUSE Webcast: See how Associations drive growth through demand strategies, boosting membership through precision content and outreach. Watch now.
Webcast
40 min
How to Drive Your Performance with Channel Partners INFUSE Insights: Discover how to drive results with channel partners—enablement, lead sharing, joint planning, and performance tracking best practices.
Article
11 min
Channel Marketing 101: How to Get Started INFUSE Insights: Learn the fundamentals of channel partner marketing—from partner enablement to co-selling and GTM alignment.
Article
10 min
Partnership and Channel Opportunities in 2024 Understand how B2B marketers navigate saturated markets and rising competition. Learn strategies to differentiate and drive buyer engagement.
Outlook
13 min
FAQs
What are the best strategies for recruiting B2B channel partners?
Focus on identifying partners that align with your target markets, offer complementary solutions, and share similar business goals. Provide clear value propositions, robust onboarding, and ongoing support to attract and retain high-performing channel partners.
How do I ensure measurable ROI in B2B performance marketing partnerships?
Establish clear KPIs in connection to provided MDFs, track lead and opportunity generation, and develop partner enablement initiatives to empower them to achieve the intended business outcomes. Curated partner programs, such as those offered by INFUSE, enable real-time reporting and campaign optimization to demonstrate and maximize ROI from your channel partnerships.
Which providers offer demand generation programs with partner and channel activation?
INFUSE offers demand generation programs that integrate partner and channel activation. We foster ecosystems for collaborative lead and demand generation, working within your unique partner environment to generate and capture demand across a variety of strategies. Our programs and tools empower teams to drive joint campaigns, track partner engagement, and maximize revenue opportunities across partner networks.
