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Channel and Partner Marketing

Our Insights dive into proven B2B channel marketing strategies and actionable approaches to building, managing, and optimizing partner programs that deliver measurable results. Explore topics including guidance on campaign execution, best practices to refine your B2B channel marketing strategy, and tips on enhancing partner engagement and unlocking new revenue streams.

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How To Amplify Demand and Discoverability with Content Activation

Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth

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Article

14 min

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

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Article

15 min

How to Drive ROI with Demand Intelligence

Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

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Article

18 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

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OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

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OUTLOOK

3 min

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Channel and Partner Marketing

Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.

Article

10 min

A New Era for Channel Partner Marketing INFUSE Insights: Channel marketing is evolving. Discover how to engage partners, build alignment, and accelerate shared pipeline.

Outlook

9 min

Keeping It Real with How Associations Get New Members and Sponsors INFUSE Webcast: See how Associations drive growth through demand strategies, boosting membership through precision content and outreach. Watch now.

Webcast

40 min

How to Drive Your Performance with Channel Partners INFUSE Insights: Discover how to drive results with channel partners—enablement, lead sharing, joint planning, and performance tracking best practices.

Article

11 min

Channel Marketing 101: How to Get Started INFUSE Insights: Learn the fundamentals of channel partner marketing—from partner enablement to co-selling and GTM alignment.

Article

10 min

Partnership and Channel Opportunities in 2024 Understand how B2B marketers navigate saturated markets and rising competition. Learn strategies to differentiate and drive buyer engagement.

Outlook

13 min

FAQs

What are the best strategies for recruiting B2B channel partners?

Focus on identifying partners that align with your target markets, offer complementary solutions, and share similar business goals. Provide clear value propositions, robust onboarding, and ongoing support to attract and retain high-performing channel partners.

How do I ensure measurable ROI in B2B performance marketing partnerships?

Establish clear KPIs in connection to provided MDFs, track lead and opportunity generation, and develop partner enablement initiatives to empower them to achieve the intended business outcomes. Curated partner programs, such as those offered by INFUSE, enable real-time reporting and campaign optimization to demonstrate and maximize ROI from your channel partnerships.

Which providers offer demand generation programs with partner and channel activation?

INFUSE offers demand generation programs that integrate partner and channel activation. We foster ecosystems for collaborative lead and demand generation, working within your unique partner environment to generate and capture demand across a variety of strategies. Our programs and tools empower teams to drive joint campaigns, track partner engagement, and maximize revenue opportunities across partner networks.

DISCOVER YOUR PARTNER ECOSYSTEM'S POTENTIAL TO DRIVE JOINT LEAD AND DEMAND GENERATION RESULTS

INFUSE Partner Programs empower your partner networks with co-branded campaigns and shared data intelligence to expand reach, uncover opportunities, and accelerate revenue generation.