Demand Marketer’s Guide to Intent Activation


In face of such projections, high expectations, and many misconceptions, this guide presents a roadmap for successful intent activation in 2023 and beyond.

By following these practices, you can strengthen the efficiency
of your intent-driven campaigns, and ensure intent activation.

Top challenges for intent
data activation

By Michele Guarino,
Director of Global Digital Paid Media
at Veritas Technologies LLC

About the author

Michele Guarino is the Director of Global Paid Media at Veritas Technologies LLC, with 14 years of experience
working in paid marketing programs, SEO, sales enablement, and data visualization.


About the author

Greg Campbell, INFUSE Head of Strategic Growth, has over 15 years of experience in the B2B Marketing space. He is widely experienced across multiple areas of marketing and sales, from demand generation to ABM, and has held leadership titles in several leading B2B businesses.

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