Psychographics is a methodology for analyzing consumer behavior that goes beyond general demographic data such as age or gender. It is used to understand the cognitive factors that drive behaviors and influence purchase decisions. For B2B marketers, psychographic characteristics represent the next level of targeting: tuning into goals, values, and lifestyles to understand how best to communicate with a prospective customer.
Join INFUSE VP Strategic Accounts Jeff Cleasby and Head of Content Marketing John Lynch as they guide you through some applications for psychographics in B2B marketing, and share lessons on how marketers can use this data to shape outreach.
The rise of cyberattacks in the healthcare sector has impacted patient care, data management, and overall business growth. According to a 2023 study by Proofpoint, 88% of U.S. healthcare providers faced an average of 40 cyberattacks during the year, and the average cost of a cyberattack
Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation, has announced a new partnership with Reachdesk, a pioneer...
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