Psychographics is a methodology for analyzing consumer behavior that goes beyond general demographic data such as age or gender. It is used to understand the cognitive factors that drive behaviors and influence purchase decisions. For B2B marketers, psychographic characteristics represent the next level of targeting: tuning into goals, values, and lifestyles to understand how best to communicate with a prospective customer.
Join INFUSE VP Strategic Accounts Jeff Cleasby and Head of Content Marketing John Lynch as they guide you through some applications for psychographics in B2B marketing, and share lessons on how marketers can use this data to shape outreach.
Boca Raton, FL, October 24, 2024 – INFUSE, the top global B2B demand performance provider, has announced a new partnership with HG Insights, the authority in technology intelligence, activating their unique technographic insights to drive efficiency in any market and enable the best GTM
Mindfire Solutions is a B2B software development and testing company specializing in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
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