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Buying Journeys

Understanding the B2B buyer journey is essential for building a high-performing demand generation funnel. Our insights explore how aligned marketing and sales efforts can move prospects through each stage of the B2B marketing funnel (a.k.a. the B2B buyer’s journey), from awareness to conversion. Gain practical insights into buyer behavior, engagement strategies, and full-funnel content activation that meet prospects where they are and drive measurable growth.

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How To Amplify Demand and Discoverability with Content Activation

Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth

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Article

14 min

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

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Article

15 min

How to Drive ROI with Demand Intelligence

Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

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Article

18 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

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OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

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OUTLOOK

3 min

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Buying Journeys

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference? Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

Article

15 min

5 Steps to Orchestrate B2B Marketing Channels for Demand Generation Drive demand generation and B2B buyer engagement through high-performing digital marketing channel strategies.

Article

19 min

6 Reasons Why Your Demand Generation Strategy is Not Performing Discover six common reasons why B2B demand generation strategies underperform, and practical solutions to boost pipeline, engagement, and revenue.

Article

15 min

Debunking B2B GTM Myths That Limit Growth This whitepaper reveals outdated B2B myths to drop and proven strategies to boost your brand’s influence with buying groups.

Article

10 min

10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales INFUSE Insights: Discover 10 lead nurturing best practices for TOFU: automate touches, personalize outreach, and prime leads for your sales team.

Whitepaper

15 min

Alexander Kesler

6 Ways to Revolutionize Your B2B Digital Experience Discover six strategies to transform your B2B digital experience. Learn how to create seamless, buyer-led experiences that build trust and accelerate revenue.

Article

15 min

FAQs

What are the key stages in a successful B2B sales funnel?

A typical B2B sales funnel is divided into three stages: awareness, consideration, and decision. These stages represent key moments of the buyer’s journey, helping marketers synchronize their initiatives with buyer needs.
In each funnel stage, prospects are handling specific buying jobs, and enabling them to accomplish each job is crucial to achieving success with B2B marketing efforts:

Awareness: identifying pain points and starting research
Consideration: comparing solutions and analyzing value
Decision: selecting a vendor, building internal buying group consensus, and completing the purchase

Throughout each stage, delivering custom-tailored content, tracking buyer intent signals, and promoting timely outreach are key to moving buyers forward.

What factors influence B2B buyers’ decisions?

B2B buyers are influenced by a combination of factors, including:

Content relevance and clarity
Peer recommendations and case studies
ROI potential and business impact
Trust in brand and subject matter expertise

Complex buying groups and longer cycles make relationship-building and personalization increasingly important. Proprietary INFUSE research reveals that, on average, buying decisions take seven months and involve nine different decision makers, as seen in Voice of the Buyer 2026.

What are the best platforms for full-funnel B2B marketing?

INFUSE offers full-funnel demand programs that capture and convert high-intent leads into nurture-ready pipelines, delivering cohesive content and messaging matched to each individual lead's stage in the buying journey. We use intent data, AI-driven recommendations, and real-time engagement insights to accelerate conversions and drive pipeline.

ENGAGE YOUR AUDIENCES WITH COHESIVE BRAND NARRATIVES, FROM DISCOVERY TO PURCHASE

Our Brand-to-Demand programs empower your marketing teams to spark awareness and nurture it to conversion with custom content hubs and high-value demand generation plays