The Strategy
To organically boost lead generation, INFUSE implemented promotion for Pondurance assets and content marketing to increase its reach, and therefore, its potential. To further encourage the generation of high-quality MQLs, INFUSE supplied Pondurance with leads specific to their target market (ICP). Over half of the leads provided (51%) converted to MQLs, resulting in valuable sales opportunities.
Client Feedback
When asked what differentiated INFUSE from other vendors, Hayley Christiansen (Sr. Content Marketing Manager at Pondurance) noted the strong partnership between the Pondurance and INFUSE teams.
“INFUSE gives us exactly what we need; we didn’t have to maneuver to make our process work with how leads were provided, or our content was promoted. A good partnership all around.”
— Hayley Christiansen, Sr. Content Marketing Manager at Pondurance.
The speed and dedication of INFUSE’s Client Success team were also another distinguishing factor, along with their ability to boost conversions.
Pondurance is set to continue its partnership with INFUSE as they build and grow their marketing team and sales pipeline.
