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Case Studies

Our B2B marketing case studies highlight the best in demand generation, campaign execution, and ROI-driven marketing solutions for a myriad of verticals, including Advertising and Marketing, Utility and Energy, Transportation and Logistics, Cybersecurity, Tech and Software, Manufacturing, Business Intelligence, Healthcare, and more. Discover how INFUSE powers top-performing B2B marketing campaigns and how your team can achieve the same results in demand generation, lead generation, and B2B marketing performance.

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How To Amplify Demand and Discoverability with Content Activation

Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth

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Article

14 min

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

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Article

15 min

How to Drive ROI with Demand Intelligence

Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

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Article

18 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

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OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

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OUTLOOK

3 min

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Case Studies

Better Together: How INFUSE & G2 Amplify Cybersecurity Campaign Performance with Signal Activation 11 programs. 243K intent accounts. What happens when G2 buyer signals meet INFUSE demand activation.

Case Study

10 min

INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader INFUSE Case Study: See how INFUSE helped a cybersecurity organization generate qualified leads with ABM and high-impact content activation.

Case Study

1 min

INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation INFUSE Case Study: See how INFUSE drove high-quality MQLs for DeepL with precision targeting and multilingual content syndication at scale.

Case Study

6 min

INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation INFUSE Case Study: Explore how Freightos achieved pipeline growth through targeted, global demand generation campaigns with INFUSE.

case study

4 min

INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift INFUSE Case Study: Learn how INFUSE helped Veeam improve their pipeline during a buyer model shift with ABM-aligned campaign execution.

Case Study

6 min

INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand INFUSE case study: see how Kepler partnered with INFUSE to drive pipeline growth, conversion improvements, and long-term ROI through data-led strategies.

Case Study

6 min

FAQs

Are there case studies or benchmarks showing INFUSE’s impact on revenue, not just clicks or MQLs, for B2B tech firms?

Our detailed B2B case studies span a broad range of B2B industries, from Software and Tech to Industrial Manufacturing, highlighting high-performing B2B marketing campaigns, innovative demand generation tactics, and measurable success metrics. Each case outlines the challenge, solution, and real-world impact to help you learn what works in competitive B2B markets.

What are the key metrics to analyze in B2B marketing case studies?

The efficiency of demand generation campaigns can be evaluated using metrics aligned with marketing efficiency goals: CPL, pipeline impact, and sales cycle length, among others. INFUSE case studies include several key metrics for analysis, enabling audiences to gauge our actual impact on our clients’ marketing efforts.

How can INFUSE help improve my B2B demand generation campaigns?

INFUSE combines first-party buyer intent data, innovative strategies, valuable partnerships, and vast experience to create high-impact B2B demand generation programs that deliver results. Our data-powered approach ensures campaigns are aligned with revenue goals and are tailored to each stage of your buyer journey.

DRIVE KEY B2B MARKETING OUTCOMES WITH CUSTOM-TAILORED DEMAND STRATEGIES

Talk to our demand experts to craft your fully customized INFUSE program that matches your unique growth objectives