Creativity in Data—Tech Marks the Spot
Moderated by
Marcelo Loustau
Director, Demand Strategy and Growth
Speakers:
Eric Wittlake
Senior Director Strategic Marketing Initiatives
Rohan Kamra
Head of Revenue Marketing Asia
Mukesh Rajpurohit
VP APAC Sales
Session overview:
As buyers gain more control over the purchase journey, often deciding on potential vendors before reaching out to sales teams, marketers must focus on early engagement and building a consistent brand presence.
6sense’s 2024 Buyer Experience report reveals that 70% of buyers are already committed to a vendor by the time they make contact, with the first vendor approached winning the deal 84% of the time. To address this challenge, marketers must use data to identify and prioritize “out-of-market” accounts that represent long-term opportunities.
This webinar explores:
- The importance of early engagement for nurturing defensive, independent buyers
- Strategies to foster lasting buyer relationships in a digital-first, data-driven landscape
- The importance of collaboration with local teams and thoughtful integration of technology
- Availability of actionable data, inherited technologies, and market inertia in APAC regions
- How to choose the right vendor partners for deploying data effectively
Join INFUSE demand experts and our knowledgeable guests as they explore actionable data to personalize outreach and overcome the unique challenges faced by marketers in APAC regions.
