Home/ Insights/ Demand Intelligence/

Demand Intelligence

Stay ahead with the trends shaping the future of business-to-business (B2B) marketing. Our insights explore the latest B2B market research, revealing new B2B marketing trends, shifts in buyer behavior, and proven strategies. From emerging technologies to evolving decision-making dynamics, explore how B2B market intelligence drives better targeting, smarter demand generation, and more impactful marketing strategies.

Go to glossary

How To Amplify Demand and Discoverability with Content Activation

Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth

Expert Picks

Article

14 min

Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

Expert Picks

Article

15 min

How to Drive ROI with Demand Intelligence

Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

Expert Picks

Article

18 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

Expert Picks

OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

Expert Picks

OUTLOOK

3 min

All B2B Healthcare Marketing B2B Marketing Agency Insights B2B Marketing Data Insights Buying Journeys Case Studies Definitive B2B Marketing Guides INFUSE Webcasts Press Releases Demand Generation Demand Intelligence Account Based Marketing Lead Nurturing Content Marketing Channel and Partner Marketing

Demand Intelligence

The Buyer-Led GTM Framework: How to Accelerate Buyer Confidence Master the buyer-led GTM framework. Learn how to build trust architecture and accelerate buyer confidence when 61% of the journey happens before vendor contact.

Outlook

8 min

Voice of the Buyer 2026 Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

OUTLOOK

3 min

Voice of the Marketer 2026 2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

OUTLOOK

3 min

Discoverability-to-Revenue: Building Trust in  an AI-Enabled Era AI transforms B2B buyer research. Explore discoverability strategies that build trust, enable buyers, and drive revenue in an AI-powered search era.

OUTLOOK

12 min

The AI Implementation Handbook for B2B GTM in 2026 This handbook maps AI implementations across six buying journey stages with maturity indicators, execution guidance, and success metrics for B2B GTM teams.

Outlook

12 min

TrustRadius 2025 Report: What Makes INFUSE a Buyer’s Choice in Demand TrustRadius 2025 Report: What Makes INFUSE a Buyer’s Choice in Demand Generation

Report

8 min

FAQs

What are the most significant B2B marketing trends expected in 2026?

Key B2B marketing trends for 2026 include increased investment in thought leader engagement, adoption of AI-driven intent workflows, expansion of first-party data strategies, personalization at scale, and buying group intelligence to improve targeting and conversion outcomes. Learn more about evolving buyer behavior and marketing challenges with proprietary INFUSE research in Outlook 2026, fueled by insights from 2.3K GTM leaders and B2B buyers.

How can businesses adapt their B2B marketing strategies for 2026?

To adapt effectively, organizations should reassess target segments, adopt agile planning, and leverage real-time B2B market intelligence and buyer signals. Integrating automation, intent data, and omnichannel engagement helps marketers anticipate buyer needs and enable them to navigate increasingly complex decision journeys.

Which demand generation providers offer first-party buyer data and intent signals?

INFUSE combines first-party intent data with partner-driven account intelligence to offer accurate targeting, broad global reach, full buying group engagement, and omnichannel execution, with a strong focus on measurable outcomes and continuous optimization.

INTELLIGENCE-DRIVEN DEMAND PERFORMANCE

Every year, INFUSE gathers first-hand input from thousands of GTM leaders and B2B buyers on key marketing priorities and changes in buyer behavior. This in-house research grants us exclusive insights that empower you to navigate evolving market trends. Contact us for full access to our research findings.