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Fueled by INFUSE Insights research, our webcast series explores exclusive findings and offers in-depth knowledge and actionable strategies to further your growth

Avishai Sharon
CEO, Trendemon

Hillel Zvi
Head of SEO and ABM, Check Point

Greg Campbell
Head of Strategic Growth, EMEA, INFUSE
In this webcast, in collaboration with Trendemon, GTM experts from Check Point, INFUSE, and Trendemon unpack the shift from traditional ABM to a hybrid approach fueled by AI-driven discovery, real-world pivots, and efficiency-focused strategies.

Jon Russo
B2B Founder and CMO,
B2B Fusion

Victoria Albert
CMO,
INFUSE
In this webcast with B2B Fusion, INFUSE CMO Victoria Albert and B2B Founder and CMO Jon Russo explore how modern buyer behavior is evolving—and how marketers can use AI to detect intent sooner, personalize outreach, and drive smarter, more aligned growth.

Natasha Matthewman
Head of EMEA Agency Growth

Jason Cunliffe
VP of Research and
Custom Content

Kiri Craig
Managing Director
This episode unpacks how B2B marketers can influence buying groups and stay visible throughout a complex, AI-driven buying journey.

Joseph Braue
Global Head of Content Solutions

Scott Vaughan
GTM Growth Marketer and Advisor
This session reveals how buyer-led content strategies illuminate the dark funnel, engage self-educating buying groups, and secure early consideration in an AI-accelerated purchasing process.

Allyson Havener
CMO, TrustRadius

Victoria Albert
CMO, INFUSE

Scott Vaughan
GTM Executive and Advisor to CXOs & Teams
This episode explores how brands are reshaping strategies to align with modern B2B buyer behavior, backed by exclusive research from INFUSE and TrustRadius, to enable buyer discovery and foster trust.

Kerry Cunningham
Head of Research & Thought Leadership, 6sense

Victoria Albert
CMO, INFUSE

Scott Vaughan
GTM Executive and Advisor to CXOs & Teams
This episode explores the biggest myths holding B2B GTM teams back from aligning with today’s self-directed buyers, featuring insights from INFUSE and 6sense research to deliver value-first brand experiences.

Victoria Albert
CMO, INFUSE

Jeff Cleasby
VP Strategic Accounts, INFUSE
This episode explores the most common B2B errors, complete with discouraged use cases and exclusive data to turn these mistakes into winning strategies.

Matthew Mullin
VP Demand Generation, Cloudflare

Adam May
Director of Field Marketing and ABM, Thomson Reuters

Scott Vaughan
GTM Executive and Advisor to CXOs & Teams
This episode delves into demand generation strategies and tactics for optimizing the buyer’s journey and sales process to effectively navigate complex buying behaviors.

Kerry Cunningham
Head of Research & Thought Leadership, 6sense

Leslie Alore
SVP, Lifecycle Marketing, Ivanti

Scott Vaughan
B2B CMO and GTM Leader
This episode explores how the tech platform transition is shaping success, including top INFUSE Insights 2024 data, and buyer priorities.

Sarah Sehgal
Director of Growth Marketing, OpenSesame

Heather Berggren
Senior Director of Demand and Media Operations, Cisco

Liz Wood
VP of Demand, NAM, MOI Global

Scott Vaughan
B2B CMO and GTM Leader
This episode breaks down exclusive INFUSE Insights 2024 research findings and winning strategies for engaging buyers.

Max Maurier
VP Growth Marketing, Trellix

Alexi Hatch
VP Global Growth Marketing, Quantum Metric

Scott Vaughan
B2B CMO and GTM Leader
This episode examines different ROI attribution models, discussing reliable strategies for measuring and communicating marketing contributions and value.

Victoria Albert
CMO, INFUSE

Greg Campbell
Head of Strategic Growth, INFUSE
This session delves into how to establish meaningful connections within target accounts and empower buyer decision making processes.

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