Glossary

Discover our library of expert definitions for the top B2B digital marketing terms

Categories

All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel

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Lifetime Value to Client Acquisition Cost (LTV: CAC)

Lifetime Value to Client Acquisition Cost (LTV: CAC) is a metric used by businesses to determine the ratio between the amount of revenue generated from a client throughout their lifetime versus the total cost of acquiring said client.

Performance and Metrics

A lead magnet is a valuable offer or piece of content that companies use to attract potential clients and capture their contact information, such as an eBook, webinar, or free trial.

Demand Generation

Lead Generation Tactics

Lead generation tactics are the strategies and techniques businesses use to attract potential clients and motivate them to indicate interest in their products or services.

Lead Generation

The lead funnel, also known as the sales funnel, is a metaphorical representation of the buyer’s journey of leads, from initial awareness of a product to the final purchase decision.

Lead Generation

Lead Distribution

Lead distribution refers to the process of assigning leads to different sales representatives or teams based on criteria such as geography, industry, or lead score, in order to ensure a high-quality experience.

Lead Generation

Lead follow-up refers to the process of reaching out to leads who have shown interest in a product but have not yet committed to making a purchase, or have decreased their engagement with brand content.

Lead Nurturing

Lead nurturing is the process of building relationships with potential clients by providing them with relevant and valuable information that helps them make informed decisions.

Lead Nurturing

Lead Qualification

Lead qualification is the process of evaluating leads based on certain criteria, such as their level of interest, budget, and authority, to determine their alignment with a company’s target, and readiness to purchase.

Lead Generation

Lead Conversion

Lead conversion refers to the process of turning a potential customer, or lead, into a paying client, by guiding them through the sales funnel and nurturing them with targeted marketing efforts.

Lead Generation

Lead scoring refers to the process of evaluating and ranking leads according to their positioning in the sales funnel and their perceived value for the company.

Lead Generation

Lead Verification

Lead verification is the process of confirming the authenticity and accuracy of information provided by potential clients, usually sourced from online forms, email inquiries, or phone calls.

Lead Generation

Lead Generation Strategy

A lead generation strategy is a set of tactics and processes used to identify prospects and gather information about them in order to nurture relationships and convert them into paying clients.

Lead Generation

Lead Generation Marketing

Lead generation marketing is the process of identifying and cultivating potential clients for a business.

Lead Generation

Lead Generation

Lead generation is the process of identifying and attracting potential clients for a business’s products or services.

Lead Generation

A lead database is an organized collection of information on your generated leads, containing data such as their contact details, demographic characteristics, behavioral traits, and general preferences, among other data deemed relevant by the business.

Lead Generation