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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
Categories
All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
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Influencer Marketing
Influencer marketing refers to the practice of a brand leveraging popular individuals to promote products or services to their followers on social media or other platforms.
Demand Generation
Inbound Leads
Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs.
Lead Generation
Ideal Client Profile (ICP)
An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.
Market Segmentation
Intent Signals
In marketing, intent signals refer to the actions, behaviors, and data that suggest a lead or potential client is interested in a brand and its offerings.
Intent
Intent Data
Intent data refers to the information that is collected about a client’s online behavior, which is then analyzed to determine their buying intent.
Intent
Inbound Marketing
Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs.
Demand Generation