NORTH AMERICA

Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
Categories
All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
INSIGHTS
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Market Segmentation
/
Technographics
Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations.
Psychographic Market Segmentation
Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target buyers’ psychological and behavioral traits.
Market Segmentation
Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests.
Market Segment
A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way.
Market Research
Market research refers to the process of gathering and analyzing data about a specific market, industry, or product.
Ideal Client Profile (ICP)
An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.
Firmographics
Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue, industry or vertical, company size, number of employees, and location.
Demographics
Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender.
Buyer Persona
A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.