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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
Categories
All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
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Software as a Service (SaaS)
Software as a Service (SaaS) is a software delivery model wherein applications are hosted and maintained by a service provider.
Performance and Metrics
Social Media Marketing (SMM)
Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services.
Demand Generation
Social Media Analytics
Social media analytics involves tracking and measuring metrics such as engagement, reach, impressions, conversions, and general sentiment across social media platforms.
Performance and Metrics
Service Level Agreement (SLA)
A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services.
Lead Generation
Sales and Marketing Alignment
Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization.
Lead Generation
Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high level of interest, engagement, and readiness to purchase an organization’s offerings.
Lead Generation
Sales Follow Up
Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives).
Demand Generation
Sales Enablement
Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success.
Demand Generation
Sales Development Representative (SDR)
A Sales Development Representative (SDR), is a key role within the sales department of an organization.
Lead Generation