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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
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Account-Based Marketing
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Account-Based Experience (ABX)
ABX, an acronym for Account-Based Experience, is a form of account-based marketing that strives to deliver a remarkable, personalized experience to decision makers from a priority account, drawing strategies and knowledge from UX and CX.
Account Based Advertising
Account based advertising (ABA) is a B2B marketing strategy that targets specific high-value accounts by tailoring personalized messages and content.
ABM Program
An Account Based Marketing (ABM) program is a strategic approach that focuses on identifying and targeting high-value accounts or clients with personalized marketing campaigns.
ABM Campaign
An ABM (Account-Based Marketing) campaign is a targeted marketing strategy that focuses on building relationships and driving engagement with specific high-value accounts or clients.
Account Based Marketing (ABM)
Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalized and tailored marketing campaigns.
Personalization
When adopted for marketing, personalization refers to the development of customized experiences for individual users.