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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
Categories
All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
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Psychographic Market Segmentation
Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target buyers’ psychological and behavioral traits.
Market Segmentation
Programmatic Display
Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms that utilize algorithms and real-time data to identify audiences, select the ad that most closely matches their profiles from an inventory, and optimize its placement for maximum effectiveness.
Demand Generation
Product Marketing
Product marketing is a strategy that focuses on promoting and positioning a product or service in the market.
Demand Generation
Predictive Analytics
Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future events, and enable proactive decision-making within organizations.
Performance and Metrics
Paid Social
Paid social, a strategic approach to digital advertising, revolves around utilizing paid social media platforms to promote and engage with a client’s target audience.
Demand Generation
Paid Media
Paid media refers to a strategic marketing approach that involves the utilization of various paid advertising channels to promote products, services, or brands.
Demand Generation
Personalization
When adopted for marketing, personalization refers to the development of customized experiences for individual users.
Lead Nurturing
Performance Marketing
Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making.
Demand Generation