Glossary

Discover our library of expert definitions for the top B2B digital marketing terms

Categories

All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel

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Mid Funnel Marketing

Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey.

Demand Generation

Multichannel Marketing

Multichannel marketing is a strategy that uses a variety of channels, both online and offline, such as email, social media, search engine marketing, display advertising, direct mail, and events to reach prospects and clients.

Demand Generation

Mobile Marketing

Mobile marketing is a digital marketing strategy that utilizes mobile devices, such as smartphones and tablets, to reach and engage prospects.

Demand Generation

Marketing Development Funds (MDF)

Marketing development funds (MDF) are a type of funding offered by companies (commonly manufacturers) to their partners (commonly vendors) for the purpose of marketing their products.

Channel

Marketing Qualified Account (MQA)

Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria.

Demand Generation

Marketing Qualified Lead (MQL)

Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company’s product or service based on their engagement with marketing efforts.

Demand Generation

Marketing Leads

Marketing leads are potential clients who have shown interest in a company’s products or services.

Demand Generation

Marketing Funnel

A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying clients.

Demand Generation

Marketing Channel

Marketing channels, also known as distribution channels, are the paths through which goods and services move from a provider to a client.

Demand Generation

Market Segmentation

Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests.

Market Segmentation

A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way.

Market Segmentation

Market Research

Market research refers to the process of gathering and analyzing data about a specific market, industry, or product.

Market Segmentation

Middle of Funnel (MOFU)

The middle of funnel (MOFU) stage is the second step of the traditional three-part sales funnel process.

Sales Funnel