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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
Categories
All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
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Client Churn Rate (CCR)
The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects.
Performance and Metrics
Client Acquisition Cost (CAC)
The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects.
Performance and Metrics
Content Marketing Funnel
The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer’s journey.
Sales Funnel
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage prospects, as well as retain clients.
Content Marketing
Customer Experience (CX)
Customer experience (CX) refers to the overall perception customers (or clients) have of a company, brand, or organization based on every interaction they have had with it, including before, during, and after a purchase.
Demand Generation
Consideration Phase
The consideration phase refers to the second stage of the buyer’s journey, where potential clients are actively evaluating different solutions to their problem or need.
Sales Funnel
Channel Marketing
Channel marketing encompasses the various tactics and strategies brands use to reach their target audience through different channels.
Channel
Call to Action (CTA)
A call to action (CTA) is a marketing technique used to prompt an immediate response from potential clients.
Demand Generation
Cost Per Acquisition/Cost Per Action (CPA)
Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Performance and Metrics
Content Syndication
Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience.
Demand Generation
Client Centricity
Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations.
Demand Generation