Glossary

Discover our library of expert definitions for the top B2B digital marketing terms

Categories

All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Demand Generation

/

Mid Funnel Marketing

Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey.

Unique Value Proposition (UVP)

A unique value proposition (UVP) represents the distinct value that sets a product or service apart from competitors.

User Experience (UX)

User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility.

Targeted Display

Targeted display, also known as programmatic advertising, is a digital marketing approach that utilizes advanced technology and data-driven algorithms to deliver customized and relevant advertising content to specific audiences.

Social Media Marketing (SMM)

Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services.

Sales Follow Up

Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives).

Sales Enablement

Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success.

Revenue Operations (RevOps)

Revenue Operations, often referred to as RevOps, is an innovative approach to business operations that focus on driving client-centric growth and optimizing revenue generation by aligning and integrating various departments within an organization.

Recession Marketing

Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavorable economic conditions while maintaining or driving growth with their market share.

Relationship Marketing (H2H)

Relationship marketing, often referred to as human-to-human (H2H) marketing, is a marketing strategy that emphasizes the importance of building strong, lasting relationships with clients.

Programmatic Display

Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms that utilize algorithms and real-time data to identify audiences, select the ad that most closely matches their profiles from an inventory, and optimize its placement for maximum effectiveness.

Product Marketing

Product marketing is a strategy that focuses on promoting and positioning a product or service in the market.

Paid Social

Paid social, a strategic approach to digital advertising, revolves around utilizing paid social media platforms to promote and engage with a client’s target audience.

Paid Media

Paid media refers to a strategic marketing approach that involves the utilization of various paid advertising channels to promote products, services, or brands.

Native Advertising

Native advertising is a type of advertising that blends seamlessly into the editorial content of a website or social media platform.

Multichannel Marketing

Multichannel marketing is a strategy that uses a variety of channels, both online and offline, such as email, social media, search engine marketing, display advertising, direct mail, and events to reach prospects and clients.

Mobile Marketing

Mobile marketing is a digital marketing strategy that utilizes mobile devices, such as smartphones and tablets, to reach and engage prospects.

Marketing Qualified Account (MQA)

Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria.

Marketing Qualified Lead (MQL)

Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company’s product or service based on their engagement with marketing efforts.

Marketing Leads

Marketing leads are potential clients who have shown interest in a company’s products or services.

Marketing Funnel

A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying clients.

Marketing Channel

Marketing channels, also known as distribution channels, are the paths through which goods and services move from a provider to a client.

Lead Magnet

A lead magnet is a valuable offer or piece of content that companies use to attract potential clients and capture their contact information, such as an eBook, webinar, or free trial.

Influencer Marketing

Influencer marketing refers to the practice of a brand leveraging popular individuals to promote products or services to their followers on social media or other platforms.

Gamification

Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects or clients.

Event Marketing

Event marketing refers to the practice of promoting a brand, product or service through in-person or virtual events, such as trade shows, conferences, webinars, and product launches, among many other possibilities.

Earned Media Strategy

An earned media strategy is a marketing approach focused on obtaining publicity and brand awareness through non-paid promotional efforts.

Data-Driven Marketing

Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success.

Customer Experience (CX)

Customer experience (CX) refers to the overall perception customers (or clients) have of a company, brand, or organization based on every interaction they have had with it, including before, during, and after a purchase.

Call to Action (CTA)

A call to action (CTA) is a marketing technique used to prompt an immediate response from potential clients.

Buyer’s Journey

The buyer’s journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.

Buyer Persona

A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.

B2B Marketing

B2B (business-to-business) marketing refers to marketing initiatives conducted by businesses that sell their products or services to other businesses, instead of end consumers (as is the case of business-to-consumer, B2C).

A/B Testing

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other content marketing assets to determine which one performs better.

B2B Buyer Journey

A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business.

Performance Marketing

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making.

Content Syndication

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience.

Thought Leadership

Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge.

Outbound Marketing

Outbound marketing, also known as traditional marketing or interruption marketing, is a promotional strategy employed by businesses to reach out and engage with potential clients.

Omnichannel Marketing

Omnichannel marketing is a marketing approach that focuses on providing a seamless and consistent experience for clients and prospects across all channels and touchpoints, both online and offline.

Inbound Marketing

Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs.

Client Centricity

Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations.

Demand Generation

Marketing activities aimed at creating interest, engagement and driving demand for a product or service.