The US healthcare sector continues to be impacted by an acute shortage of trained professionals across all functions and levels (particularly home health aides and support personnel). Indeed, a 2021 report by the American Hospital Association predicts a shortfall of approximately 124,000
The rise of cyberattacks in the healthcare sector has impacted patient care, data management, and overall business growth. According to a 2023 study by Proofpoint, 88% of U.S. healthcare providers faced an average of 40 cyberattacks during the year, and the average cost of a cyberattack
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed the technology’s phase-out three times, with the most recent delay in April 2024. Currently, Google plans to end the use of cookies in 2025. Facing these unexpected delays, B2B organizations have been relucta
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as
Establishing a clear connection between content marketing and revenue can be challenging, especially when considering the length of B2B sales cycles, which are ever increasing, with ever larger buying committees. However, there are frameworks and best practices that can support you in
2023 opened with optimistic forecasts for the channel space from analysts, including Canalys, which indicated a trajectory of four-year double-digit growth from the previous year. Already a growing sector, these projections not only sparked interest in the channel’s potential to drive...
What UVPs and competitive displacement strategies are, and why they are important for your business. Five steps for effectively conveying your UVPs to your audience. Demand generation techniques to empower competitive displacement programs
Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation, has announced a new partnership with Reachdesk, a pioneer...
Despite the challenging economic climate, IT spending is projected at $5.06 trillion (Gartner, 2024), with channel marketing enjoying significant growth and optimistic forecasts. Indeed, Canalys predicts that the channel software market will reach $11.08 billion by 2028. This continued vit
Demand generation is a competitive marketplace. However, there are key elements that make INFUSE a top performer in this space, according to clients. INFUSE sets itself apart from its competitors by offering high-quality, first-party data across a wide variety of verticals and roles
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as
As B2B buyers and buying groups continually evolve in line with the shifting market and tech landscape, so must an organization’s lead generation and lead qualification process. Generating qualified leads requires carefully orchestrated marketing and sales strategies implemented across...
In today's highly competitive environment, understanding and prioritizing client lifetime value (CLTV) has become essential. Extensive research has consistently shown that retaining existing clients is far more cost-effective than acquisition. As far back as 2020, Harvard Business School..
More often than not, even the most qualified leads are not yet ready to buy when they discover your brand. This is where lead nurturing comes into play. By educating your target accounts and presenting the value of your solutions, lead nurturing enables companies to prime prospective buyer
Determining the factors that lead to the success (or failure) of a demand strategy is not always straightforward due to the long-term nature of campaigns and the average duration of B2B sales cycles. However, there are five common reasons as to why a demand strategy might not meet expectat
INFUSE Unveils Strategic Partnership with 6sense to Transform Demand Intelligence and Activation