Article
Why Your Buyers Have Ghosted You
With conversion rates commonly ranging between just 1-3% (First Page Sage, 2024), strategies to reduce buyer drop-off are frequently discussed in B2B marketing. While some attrition is unavoidable, investigating the specific reasons why your buyers might be disappearing from the B2B sale
Article
How to Get Your Buyers to Contact You First
As uncertainty and buyer scrutiny continue to shape the B2B buying process, organizations must innovate their approach to engage the entirety of buying groups and motivate them to take action. Buyers contact vendors 70% into the B2B buying journey, with 84% conducting the sale with their f
Health
The Hidden Impact of Healthcare’s Lack of Interoperability
A lack of interoperability in healthcare prevents professionals from accessing up-to-date and accurate patient information, significantly hindering their ability to deliver excellent patient care. As healthcare providers focus on centralizing patient care, they are constantly challenged by
INFUSE Health
Case Study
INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand
Founded in 2012 with just six members, Kepler Group has grown into a team of over 600 across 11 global offices. Named in honor of the astronomer Johannes Kepler, the agency is dedicated to what it describes as demystifying complexity, guiding the way forward, and emphasizing what truly mat
Case Study
INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting
Mindfire Solutions is a B2B software development and testing company specializing in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
Article
Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them)
Successfully engaging B2B buyers requires a deep understanding of the specific challenges they encounter in the buying process. Buying committees have adopted a defensive stance as a result of heightened scrutiny on spending and a greater need to demonstrate return on investment (ROI). Th
Article
How to Drive Your Performance with Channel Partners
The channel space is an untapped market with the potential to deliver substantial ROI due to its resilience to macroeconomic uncertainty, currency volatility, supply chain unpredictability, and even IT industry pressure. In fact, according to Canalys, the channel space saw full-year doub
Article
Demand Generation Anti-Trends
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as
Article
How to Develop Demand-Generation-Ready Content
This is largely due to the current state of demand generation content. According to a Demand Gen Report survey, 51% of buyers revealed that the content they received was too generic and irrelevant to their needs in 2024, while just 38% had the same grievance in 2023. Even as far back as
Health
3 Demand Generation Strategies to Address the Healthcare Workforce Crisis
The US healthcare sector continues to be impacted by an acute shortage of trained professionals across all functions and levels (particularly home health aides and support personnel). Indeed, a 2021 report by the American Hospital Association predicts a shortfall of approximately 124,000
INFUSE Health
Health
How to Navigate and Mitigate the Risks of Healthcare Cyberattacks in 2024 and Beyond
The rise of cyberattacks in the healthcare sector has impacted patient care, data management, and overall business growth. According to a 2023 study by Proofpoint, 88% of U.S. healthcare providers faced an average of 40 cyberattacks during the year, and the average cost of a cyberattack
INFUSE Health
Article
5 Steps to Futureproof Your Demand with First-Party Data Ahead of Cookie Changes
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed the technology’s phase-out three times, with the most recent delay in April 2024. Currently, Google plans to end the use of cookies in 2025. Facing these unexpected delays, B2B organizations have been relucta
Article
5 Ways to Revolutionize Your B2B Digital Experience
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as
Guide
How to Drive Your Revenue with B2B Content Marketing
Establishing a clear connection between content marketing and revenue can be challenging, especially when considering the length of B2B sales cycles, which are ever increasing, with ever larger buying committees. However, there are frameworks and best practices that can support you in
Guide
Channel Expert Roundup: What is the Future of Partner Marketing in 2024?
2023 opened with optimistic forecasts for the channel space from analysts, including Canalys, which indicated a trajectory of four-year double-digit growth from the previous year. Already a growing sector, these projections not only sparked interest in the channel’s potential to drive...
Article
How to Develop a Compelling UVP for Competitive Displacement
What UVPs and competitive displacement strategies are, and why they are important for your business. Five steps for effectively conveying your UVPs to your audience. Demand generation techniques to empower competitive displacement programs
