INFUSE INSIGHTS
Our insights collate a vast range of B2B marketing resources, including how-to guides, perspectives, and market intelligence based on verified in-house research and our leadership’s deep understanding of demand generation best practices. Dive into our marketing insights for key industry developments, evolving buying behavior, best practices, growth strategies for B2B businesses, and more.
The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel Discover how APAC marketing leaders are adapting to AI-driven B2B buying. Strategies to navigate the dark funnel, build trust, and turn buyer signals into revenue.
Expert Pick
Article
13 min
The Role of Social Media in the B2B Buying Process Explore how B2B marketers use social media to boost discoverability, influence decision-making, and drive conversions across the buying journey.
Expert Pick
Article
14 min
Intent Data Buyer’s Guide A Three-Dimension Framework to Evaluate Providers Evaluate intent data providers across signal quality, coverage, and operational fit before signing.
Expert Pick
Article
12 min
The Trust Collapse Discover what enterprise buyers actually think about AI. Learn why trust, proof, integration, and transparency have become the deciding factors in enterprise technology purchasing.
Expert Pick
Webcast
2 min
Outlook 2026: Why Your Buyers Are Ready to Switch Unlock the key insights from our Outlook 2026 report, as experts Victoria Albert and Scott Vaughan dive into the critical challenges of trust and discoverability in today's AI-driven B2B market.
Expert Pick
Webcast
45 min
The Dangers of Only Focusing on Bottom of Funnel Prospects INFUSE Insights: Bottom-funnel bias limits growth. Learn why full-funnel strategies drive better ROI and long-term pipeline health.
Expert Pick
Article
15 min
Case Studies
How INFUSE Boosted Purchase-Stage Accounts by 126% with 1to1 Content 1to1 Content personalizes the full B2B buyer journey with outreach and content tailored per stakeholder.
Article
11 min
Better Together: How INFUSE & G2 Amplify Cybersecurity Campaign Performance with Signal Activation 11 programs. 243K intent accounts. What happens when G2 buyer signals meet INFUSE demand activation.
Case Study
10 min
INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader INFUSE Case Study: See how INFUSE helped a cybersecurity organization generate qualified leads with ABM and high-impact content activation.
Case Study
1 min
B2B Marketing Guides
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Article
10 min
Definitive Guide to B2B Content Marketing INFUSE definitive guide to B2B content marketing: strategy, formats, planning, distribution, metrics, and optimization frameworks.
Guide
11 min
Definitive Guide to B2B Lead Nurturing INFUSE Definitive Guides: Master lead nurturing with omnichannel strategies that deliver value at every buyer touchpoint and stage.
Guide
21 min
Definitive Guide to B2B Lead Generation What is lead generation and how does it work in modern B2B marketing? Learn proven lead generation strategies, concepts, channels, and how lead gen captures intent to fuel sales.
Guide
14 min
Definitive Guide to B2B Account Based Marketing INFUSE Definitive Guides: Account-based marketing (ABM) targets higher-value businesses. Identify key accounts, personalize outreach, and drive pipeline.
Guide
25 min
How to Kickstart Your Demand Generation Strategy for Success: Top of Funnel Guide Discover effective top-of-funnel tactics for B2B demand generation. Boost engagement and conversion rates.
Guide
14 min
INFUSE Webcasts
The Trust Collapse Discover what enterprise buyers actually think about AI. Learn why trust, proof, integration, and transparency have become the deciding factors in enterprise technology purchasing.
Webcast
2 min
Day Zero: Why 80% of B2B Buying Happens Without You Discover why most B2B buying happens before a vendor is ever contacted, and the brand awareness tactics required to earn Day Zero shortlist placement.
Webcast
30 min
The APAC Playbook
for AI, Trust, and Discoverability How AI, trust, and discoverability are reshaping B2B vendor selection. APAC leaders share insights from VOB 2026.
Webcast
45 min
B2B Demand Generation
The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel Discover how APAC marketing leaders are adapting to AI-driven B2B buying. Strategies to navigate the dark funnel, build trust, and turn buyer signals into revenue.
Article
13 min
6 Intent-based Marketing Myths: Hype vs Reality Explore six common intent-based marketing myths and learn how to interpret B2B intent signals to accelerate purchasing decisions.
Article
11 min
40 Questions to Ask Demand Generation Vendors Before You Sign Buyer-controlled evaluation: 40 diligence questions across seven categories before vendor signature.
Article
8 min
Five Levers to Improve Demand Generation ROI This Quarter Five demand generation levers that fix conversion leaks and lift ROI without new budget this quarter.
Article
8 min
Why Most Demand Generation Case Studies Fail the Revenue Test Four-pattern framework to evaluate demand generation case studies against revenue criteria.
Article
9 min
How to Align Demand Platforms With Sales Workflows A four-touchpoint framework for evaluating demand platforms through a sales workflow lens before buying.
Article
9 min
B2B Marketing Data Insights
Intent Data Buyer’s Guide A Three-Dimension Framework to Evaluate Providers Evaluate intent data providers across signal quality, coverage, and operational fit before signing.
Article
12 min
Demand Generation Metrics for CFO Translate MQLs to Revenue Language Translate MQLs into revenue language with four demand generation metrics that survive CFO scrutiny.
Article
8 min
From Demand Data to Revenue Insights: A Decision Framework Four decision categories and five rituals to convert demand data into quarterly revenue actions.
Article
9 min
Buyer Journey
The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel Discover how APAC marketing leaders are adapting to AI-driven B2B buying. Strategies to navigate the dark funnel, build trust, and turn buyer signals into revenue.
Article
13 min
How to Build B2B Client Journeys that Drive Conversions Discover how to map effective B2B client journeys. Learn how to guide buyers smoothly from awareness to purchase while boosting conversions, pipeline predictability, and client loyalty.
Article
11 min
6 Intent-based Marketing Myths: Hype vs Reality Explore six common intent-based marketing myths and learn how to interpret B2B intent signals to accelerate purchasing decisions.
Article
11 min
Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference? Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.
Article
15 min
5 Steps to Orchestrate B2B Marketing Channels for Demand Generation Drive demand generation and B2B buyer engagement through high-performing digital marketing channel strategies.
Article
19 min
6 Reasons Why Your Demand Generation Strategy is Not Performing Discover six common reasons why B2B demand generation strategies underperform, and practical solutions to boost pipeline, engagement, and revenue.
Article
15 min
Account Based Marketing
How to Align ABM and Sales Around Opportunities, Not Engagement Align ABM and sales using shared definitions, joint tiering, and unified triggers grounded in VOB data.
Article
10 min
The ABM Measurement Framework That Connects Engagement to Revenue Connect ABM engagement to revenue with three metric layers and executive-ready pipeline dashboards.
Article
8 min
5 B2B ABM Plays That Actually Drive Pipeline, Not Just Engagement Five B2B ABM plays that convert buying group engagement into pipeline, grounded in INFUSE 2026 data.
8 min
B2B Intent Data
Demand Marketer’s Guide to Intent Activation Learn how demand marketers can use buyer signals and intent data to identify in-market accounts, improve discoverability, and activate targeted campaigns that drive revenue.
Article
14 min
ABM Reborn: AI, Intent, and the New Rules of Engagement SESSION OVERVIEW: Account Based Marketing (ABM) programs today face pressures from tighter budgets, leaner teams, and heightened expectations for immediate, measurable revenue impact. To meet these demands, ABM must evolve beyond basic lead targeting into a connected, strategic practice: one that prioritizes smarter account selection, personalizes at scale, and engages buying groups earlier in their […].
Webcast
45 min
INFUSE Generates Double-touch Leads for ZEISS IQS with Streamlined Email Nurturing and Intent-Driven Marketing INFUSE Case Study: See how INFUSE helped ZEISS IQS accelerate engagement and pipeline with targeted, omnichannel demand generation.
Case Study
10 min
How to Use B2B Buyer Intent Data for ABM INFUSE Insights: Intent data powers ABM. Learn how to identify buying signals, activate audiences, and drive engagement with precision.
Article
8 min
What Is Buyer Intent Data for B2B Marketing? INFUSE demand experts explain how intent data fuels smarter demand generation, sales alignment, and buyer engagement at every stage of the journey.
Whitepaper
10 min
Precision Everywhere: How to Deliver High-Intent Audiences INFUSE Webcast: Join INFUSE and Reveal Mobile to explore how omnichannel precision targeting identifies high-intent audiences and drives demand generation.
Webcast
58 min
Lead Nurturing
10 Mistakes to Stop Making in Your Lead Follow-Up Avoid the most common lead-follow-up blunders holding back your pipeline. Discover how to fix poor timing, one-channel outreach, and generic messaging to boost conversions fast
Article
14 min
10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales INFUSE Insights: Discover 10 lead nurturing best practices for TOFU: automate touches, personalize outreach, and prime leads for your sales team.
Whitepaper
15 min
Unlocking B2B ROI with Predictive Lead Scoring and Omnichannel Nurturing Predictive scoring enables marketers to focus efforts on high-value prospects based on real conversion signals.
Article
12 min
Content Marketing
How To Amplify Demand and Discoverability with Content Activation Discover how to activate content that engages B2B buyers, drives multi-stakeholder alignment, and accelerates pipeline growth
Article
14 min
The Agency Guide to Ethical Demand Generation Explore ethical demand generation strategies for B2B agencies, including GDPR compliance, first-party data best practices, and buyer enablement across EMEA.
Article
14 min
The Agency Playbook for Personalized B2B Content Strategies Learn how B2B agencies can develop personalized content strategies that engage buying groups, enable omnichannel delivery, and measure ROI across EMEA markets.
Article
8 min
7 Reasons Why Your Content Marketing Strategy Is Not Working INFUSE Insights: Is your content underperforming? Discover the 7 common pitfalls that hold back B2B engagement and how to correct them.
Whitepaper
23 min
The Future of Demand Content Is Buyer-Led INFUSE Outlook: Learn why buyer-led content is the future, how to map assets to buyers’ journeys and create content that empowers prospects.
Outlook
8 min
How to Develop Demand-Generation-Ready Content Content has a critical role in demand generation, impacting conversions. Learn how to create assets built for demand, aligned to buyer intent and funnel stage.
Article
16 min
Channel and Partner Marketing
Channel Expert Roundup: What Is the Future of Partner Marketing? Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts.
Article
10 min
A New Era for Channel Partner Marketing INFUSE Insights: Channel marketing is evolving. Discover how to engage partners, build alignment, and accelerate shared pipeline.
Outlook
9 min
Keeping It Real with How Associations Get New Members and Sponsors INFUSE Webcast: See how Associations drive growth through demand strategies, boosting membership through precision content and outreach. Watch now.
Webcast
40 min
B2B Marketing Agency Insights
How to Collaborate to Drive Growth: Aligning Media Planners and Owners Executive summary To drive sustainable growth, B2B agencies must bridge the gap between media planners and agency owners through structured collaboration and data-led strategies. This article outlines a practical framework for building high-performing, cross-functional teams that deliver measurable impact across campaigns. Explore the full framework to unlock regionally relevant, data-fuelled collaboration strategies that elevate agency […].
Article
15 min
The Agency Guide to Ethical Demand Generation Explore ethical demand generation strategies for B2B agencies, including GDPR compliance, first-party data best practices, and buyer enablement across EMEA.
Article
14 min
The Agency Playbook for Personalized B2B Content Strategies Learn how B2B agencies can develop personalized content strategies that engage buying groups, enable omnichannel delivery, and measure ROI across EMEA markets.
Article
8 min
Unlocking B2B ROI with Predictive Lead Scoring and Omnichannel Nurturing Predictive scoring enables marketers to focus efforts on high-value prospects based on real conversion signals.
Article
12 min
Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them) Today’s buying groups are larger, slower, and more complex. Learn how to align strategies to help buyers overcome challenges and accelerate decisions.
Article
10 min
How to Drive CLTV: A Guide to Fostering Brand Evangelism INFUSE Insights: Maximize customer lifetime value with strategies that improve retention, expansion, and post-sale engagement.
Guide
15 min
B2B Healthcare Marketing
The Evolving Role of Content Marketing in Life Science: What to Expect for the Remainder of 2025 Please note: This article is recommended for marketing agency professionals in the healthcare sector within the EMEA region. Content is evolving in B2B life science marketing. The old playbook — whitepapers gated behind forms and one-size-fits-all email blasts — is being replaced with a more strategic, buyer-centric approach. Life science marketers in 2025 find themselves […].
Article
12 min
The Healthcare Challenge: Balancing Security and AI in 2025 INFUSE Insights: Healthcare marketers must balance innovation with security. See how to manage AI adoption while mitigating cyber risk.
Outlook
8 min
The Hidden Impact of Healthcare’s Lack of Interoperability INFUSE Insights: Lack of interoperability in healthcare impacts care and revenue. Learn how marketers can bridge data gaps with content.
Health
10 min
FAQs
What are some best practices for B2B marketing today?
With most B2B buyer research happening in the dark funnel, before vendors detect any intent, adopting a buyer-led GTM strategy has become fundamental to cater to evolving buyer needs and preferences. The role of B2B marketing is now to enable buyers conducting independent research to discover and validate your solution seamlessly, at every stage of their journeys. For this, establishing presence in research channels, deploying content that addresses the needs of multiple stakeholder roles, optimizing for AI visibility, and offering reliable post-purchase support and engagement are crucial.
What are the most effective demand generation programs with buying group intelligence?
INFUSE demand generation programs are powered by a unified demand engine that combines proprietary data intelligence on 252M+ B2B buyers across 35+ industries, intent signal detection to identify buying groups currently in-market, and omnichannel buyer activation to orchestrate personalized engagement. Our experts map stakeholder roles and priorities at target accounts, ensuring comprehensive account coverage and accelerating consensus-building among buying group members. These strategies ensure relevant messaging reaches key decision makers at the right moment, throughout their research and decision process.
What solutions provide comprehensive demand analytics and performance tracking?
All INFUSE demand generation programs include our award-winning Demand Accelerator platform, without any additional subscription fees. This industry-first, real-time demand intelligence platform provides live performance insights, AI-powered analytics, and on-flight optimization opportunities, ensuring your campaigns provide maximum value.
