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Glossary

Discover our library of expert definitions for the top B2B digital marketing terms
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All Account-Based Marketing Channel Content Marketing Demand Generation Email Marketing Intent Lead Generation Lead Nurturing Market Segmentation Performance and Metrics Sales Funnel
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Content Marketing
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User Experience (UX)
User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility.
Sales Enablement
Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success.
Lead Magnet
A lead magnet is a valuable offer or piece of content that companies use to attract potential clients and capture their contact information, such as an eBook, webinar, or free trial.
Gamification
Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects or clients.
Content Marketing Funnel
The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer’s journey.
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage prospects, as well as retain clients.
Call to Action (CTA)
A call to action (CTA) is a marketing technique used to prompt an immediate response from potential clients.
Content Syndication
Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience.
Thought Leadership
Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge.