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INFUSE Demand Generation Programs

INFUSE Demand Generation Programs

Engage buying groups. Accelerate pipeline velocity. Scale demand generation.

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How INFUSE drives demand generation performance

Accelerate pipeline velocity through precision demand generation

Connect with 252+ million verified B2B buyer profiles and their buying groups across 35+ markets

Deliver actionable engagement using proprietary buying group and competitive intelligence, exclusive INFUSE programs and partnerships, and omnichannel orchestration

Book your custom strategy call

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ALWAYS-ON LEAD GENERATION AND BRAND-TO-DEMAND PROGRAMS

Continuous pipeline generation at scale

Craft always-on lead generation and brand-to-demand programs converting awareness into measurable pipeline through continuous buyer and buying group activation.

INFUSE ONE

Unlimited engagement for comprehensive demand coverage across your target accounts and markets

What is INFUSE ONE?

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INFUSE ONE delivers unlimited demand generation strategies year-round without additional technology fees.

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This program adapts to evolving buyer priorities, identifying and nurturing complete buying groups across the full funnel and throughout their journey with your brand. Embedded intelligence powers every omnichannel campaign with real-time optimization, using both AI and human intelligence.

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Gain dynamic tools for buyer identification, omnichannel engagement, progressive nurturing, competitive intelligence, and performance tracking.

Deliverables:

  • Unlimited scalable demand programs
  • Full buying group engagement across all journey stages
  • Proprietary intelligence embedded in every campaign
  • Real-time optimization responding to buying signals and market shifts
  • Measurable pipeline velocity and ROI tracking

Recommended for: Organizations requiring comprehensive, adaptive demand strategies to solve complex buying cycles.

Talk to a demand expert

INFUSE BRAND-TO-DEMAND

Full-funnel, omnichannel program connecting awareness to pipeline

What is INFUSE BRAND-TO-DEMAND?

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INFUSE BRAND-TO-DEMAND converts awareness into qualified demand through display advertising, demand generation, and custom content hubs.

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Premium targeted display reaches verified buyers and buying groups while custom content hubs capture and convert engagement. This comprehensive program delivers cohesive messaging across channels, providing a centralized destination for brand interaction while generating qualified leads with complete engagement history.

Deliverables:

  • Custom branded content hubs optimized for conversion
  • Premium targeted display campaigns that surround verified buyers and buying groups with your unique messaging
  • Integrated demand generation plays
  • Cross-channel performance analytics unifying brand to demand outcomes, using our most comprehensive Demand Accelerator platform

Recommended for: Organizations seeking to create, capture, and activate awareness and interest across the buyer journey.

Talk to a demand expert

INFUSE LEAD CASCADE

Full-funnel program that captures and converts high-intent leads into a lower-cost, nurture-ready pipeline that drives ROI

What is INFUSE LEAD CASCADE?

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INFUSE LEAD CASCADE targets buyers by current needs and delivers content matched to each stage of the purchase journey.

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Multiple content assets are activated in varied formats, allowing buyers to engage with what best fits their research focus, while behavioral signals trigger progressive nurture sequences across omnichannel touchpoints. This is reinforced by retargeting campaigns that reactivate stalled opportunities while blended pricing delivers volume, predictability, and scale.

Deliverables:

  • Multi-format content library mapped to buying stages
  • Progressive nurture triggered by behavioral signals
  • Omnichannel touchpoint coordination
  • Journey stage tracking and progression reports

Recommended for: Organizations seeking to deliver tailored buyer experiences and accelerate buyer progression.

Talk to a demand expert

INFUSE DEMAND KICK STARTER

Always-on market entry and lead generation

What is INFUSE DEMAND KICK STARTER?

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INFUSE DEMAND KICK STARTER rapidly activates your content to generate leads matching your specific Ideal Customer Profile (ICP).

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AI-powered identification is combined with targeted email nurturing to accelerate top-funnel momentum. Perfect for companies entering new markets, launching products, or testing Ideal Customer Profiles, this program delivers nurtured leads with complete buyer intelligence and engagement tracking.

Deliverables:

  • AI-powered lead identification aligned to your ICP
  • Progressive email nurture campaigns
  • Real-time engagement tracking and optimization

Recommended for: New market or product entry and rapid top-of-funnel momentum.

Talk to a demand expert

PRECISION TARGETING DEMAND PROGRAMS

Account and intent-based demand generation programs

INFUSE identifies and engages specific accounts and buying groups with contextual, intent-driven buyer experiences.

INFUSE ABM FOCUS

Named account and buying group engagement: your perfect account-based marketing companion

What is INFUSE ABM FOCUS?

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INFUSE ABM FOCUS identifies and engages complete buying groups within target accounts through multi-threaded personalized outreach.

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Account-specific messaging is deployed across all channels of engagement, with content tailored to each stakeholder's role and concerns. Supply your target account list or collaborate to identify strategic accounts. Real-time Demand Accelerator platform tracks account-level activity while engaging buyers and buying groups.

Deliverables:

  • Complete buying group mapping per account
  • Multi-threaded personalized outreach campaigns
  • Account-specific content and/or copy
  • Real-time analytics platform for just-in-time decision making

Recommended for: Strategic target accounts and complex buying committees.

Talk to a demand expert

INFUSE INTENT

Behavioral signal activation for in-market accounts

What is INFUSE INTENT?

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INFUSE INTENT captures first-party and third-party intent data to identify and engage prospects demonstrating active buying behavior.

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Multi-level intent layer reveals in-market accounts, enabling focused engagement strategies aligned to the buyer research stage. Custom profiling questions uncover specific needs, guiding omnichannel engagement touchpoints across the buyer journey, delivering nurtured contacts with actionable intent intelligence.

Deliverables:

  • In-market account identification with multi-level intent layer
  • Custom questions reveal buyer needs
  • Persona-specific content matched to buying stage
  • Real-time analytics engagement platform for just-in-time decision making

Recommended for: Organizations seeking to identify and engage buyers and buying groups demonstrating in-market signals.

Talk to a demand expert

INFUSE COMPETITIVE DISPLACEMENT

Win competitor accounts with exclusive intelligence

What is INFUSE COMPETITIVE DISPLACEMENT?

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INFUSE COMPETITIVE DISPLACEMENT targets your competitor’s accounts with content and demand generation campaigns powered by exclusive intelligence.

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INFUSE's COMPETITIVE DISPLACEMENT program enables you to win your competitors' accounts and increase market share. Drive awareness to your brand and solutions, generating demand from your competitors’ target accounts and buying groups.

Deliverables:

  • Leads specific to each competitor, ready for nurture
  • Premium targeted display surrounds buyers and buying groups at your competitor accounts
  • Use your existing assets, write a new competitive positioning guide, or go deeper with comparisons against each competitor
  • Real-time intelligence engagement platform for just-in-time decision making

Recommended for: Market share growth and competitive displacement initiatives.

Talk to a demand expert

CONVERSION ACCELERATION DEMAND PROGRAMS

Accelerate pipeline velocity through orchestrated content and lead engagement

INFUSE accelerates pipeline conversion through strategic content creation, distribution, and qualified engagement.

INFUSE DEEP FUNNEL

A sophisticated omnichannel demand program powered by advanced data and account insights to engage and convert buyers deep in their consideration phase

What is INFUSE DEEP FUNNEL?

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INFUSE DEEP FUNNEL accelerates engagement with bottom-of-funnel leads by leveraging custom questions, multi-level intent signaling, premium nurture, technographics, and an optional gift for a comprehensive approach to drive exceptional results.

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Prospective buyers are engaged with a sophisticated omnichannel program leveraging advanced buyer and account intelligence. Deal momentum is maintained with proof-of-value to facilitate decisions.

Deliverables:

  • Bottom-of-funnel contacts qualified through custom questions and multi-level intent
  • Technographic insights and account intelligence reports
  • Premium nurture assets tailored to late-stage consideration
  • Buying group analysis identifying decision makers and influencers
  • Gift campaign execution with engagement tracking (when selected)

Recommended for: Active evaluations requiring late-stage acceleration.

Talk to a demand expert

INFUSE inHQL

Industry interviews identify each buyer’s specific needs through custom surveys

What is INFUSE inHQL?

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INFUSE inHQL combines AI-powered identification with human qualification interviews, producing highly qualified leads and significantly amplifying your marketing and sales efforts.

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Custom digital and telephone interviews capture your buyers and buying groups’ unique needs. Create a positive brand impression through a non-incentivized survey program and a legitimate reason for a sales outreach.

Deliverables:

  • AI and human-verified, qualified leads
  • Custom interview responses capturing your buyers’ unique needs
  • A branded asset summarizing aggregated survey results from 100+ participants, shareable with all respondents and usable in future campaigns

Recommended for: Organizations seeking to uncover deep buyer and account intelligence and prime optimized go-to-market (GTM) strategies.

Talk to a demand expert

INFUSE CONTENT SOLUTIONS

Custom content creation and distribution

What are INFUSE CONTENT SOLUTIONS?

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The INFUSE Content team audits, optimizes, creates, and distributes multi-format B2B content designed to accelerate buyer engagement across the journey.

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Educational assets include whitepapers, reports, interviews, eBooks, webinars, assessments, videos, and more. Buyer-ready content is always matched to unique buyer preferences and consumption patterns. Strategic distribution across professional networks and targeted channels ensures content reaches the right buyers at optimal moments, driving measurable pipeline acceleration.

Deliverables:

  • Multi-format content creation and optimization
  • Strategic distribution across buyer channels
  • Content performance analytics and insights

Recommended for: Organizations seeking to optimize and create high-performing content assets to drive lead and demand generation.

Talk to a demand expert

GROWTH MULTIPLIER DEMAND PROGRAMS

Expand your existing client relationships and drive more demand through your channel partners

INFUSE amplifies revenue by deepening client engagement and unlocking demand through partner ecosystems.

INFUSE EXPAND

Existing customer growth through cross-sell and upsell opportunities

What is INFUSE EXPAND?

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INFUSE EXPAND uncovers new buying group members within existing customer accounts to drive cross-sell and upsell opportunities.

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Using your account list as suppression, the program uncovers additional stakeholders beyond current relationships. Executive sponsor engagement reaches senior decision makers while user expansion initiatives target new departments and budgets, maximizing revenue from client relationships.

Deliverables:

  • Net-new buying group member discovery
  • Expansion opportunity analysis
  • Cross-sell and upsell campaign development
  • Executive sponsor engagement programs

Recommended for: Organizations looking to maximize and expand client revenue while powering account retention strategies.

Talk to a demand expert

INFUSE PARTNER PROGRAMS

Ecosystem activation for collaborative lead and demand generation

What are INFUSE PARTNER PROGRAMS?

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INFUSE PARTNER PROGRAMS work within the partner ecosystem to generate and capture demand across a variety of strategies and tactics.

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INFUSE PARTNER PROGRAMS activate partner ecosystems to drive joint lead and demand generation at scale. Through co-branded campaigns and shared data intelligence, they expand reach, uncover new opportunities, and accelerate revenue across collaborative channels.

Deliverables:

  • Co-branded demand campaigns and assets
  • Partner enablement and onboarding support
  • Scalable lead generation strategies across a few or many partners
  • Campaign intelligence for real-time insights and optimization

Recommended for: Organizations with strong partner ecosystems seeking collaborative growth.

Talk to a demand expert

Ready to accelerate your demand generation?

Connect with our demand experts to build your custom program strategy.
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INFUSE ONE

CASE STUDIES

DeepL
DeepL
Global Demand Generation Lead - Campaigns

“INFUSE supports us with our bigger objectives, not just delivering prospects. I think it's important because many vendors focus on the spreadsheet of leads and say goodbye. INFUSE actually made sure that we had awareness of proper follow-up, taking into account intent, how to train our SDRs on this data, because this makes a proper impact for our pipeline.”

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Freightos
Freightos
Senior Director of Marketing

“I was impressed with the quality and professionalism of the writing. INFUSE put a large team on this project with multiple experts and one strong point of contact, and I felt completely confident throughout the process. The responsiveness and high-quality design ensured that everything stayed on track, and I knew I was in good hands.”

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Veeam Software
Veeam Software
Director, Demand Center, Asia Pacific & Japan

“What I'm most impressed with is that INFUSE is not like a vendor that provides us with cookie-cutter solutions. Our scoring model is different from what other clients will have. INFUSE worked with it to create a tailored program for us.”

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Mindfire Solutions
Mindfire Solutions
Vice President

“The INFUSE team delivered exceptional work. They go beyond simply demonstrating the required skills—they are genuinely invested in understanding whether the deliverables meet client needs and how they can further enhance the outcomes. Each team member, from Riya to Erin and the others, excels in their roles, consistently going above and beyond.”

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ZEISS IQS
ZEISS IQS
Marketing Manager

“What I like about INFUSE is that we get consistent effort and feedback— ‘Here’s what we’re working on, these are the next steps, here is the next set of leads that have come your way. Should we follow up?’ I don’t have to babysit it, I love that.”

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QAD
QAD
Marketing Manager, Demand Generation

“[...] The targeting was really spot on and covered the exact job titles, variety of industries, and types of companies we were looking for. [...] It’s simple. Working with INFUSE is very convenient; you know what you are getting, and most importantly, the quality is there too.”

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Reveal Mobile
Reveal Mobile
Chief Marketing Officer

“INFUSE has consistently delivered a substantial volume of qualified prospects each quarter, helping us reach our aggressive sales pipeline and new MRR goals.”

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West Monroe
West Monroe
Senior Marketing Manager

“The fact that we can rely on a program that provides highly-qualified, relevant contacts at such efficient costs was music to my ears.”

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Unifi
Unifi
Marketing Director

“INFUSE understands the voice we want to project in our email content, landing pages, and ad copy—and their creative assets are always professionally made and done on time.”

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Pondurance
Pondurance
Senior Content Marketing Manager

“INFUSE gives us exactly what we need; we didn’t have to maneuver to make our process work with how contacts were provided, or our content was promoted. A good partnership all around.”

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MOI Global
MOI Global
Vice President, Global Demand Generation

“INFUSE has a variety of tactics in demand generation like double-touch [...], double opt-in, competitive displacement, guaranteed webinar registrations. These are things other publishers cannot or will not do.”

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Centrica Business Solutions
Centrica Business Solutions
Demand Generation Marketing Manager

“INFUSE helped us [...] lay a great foundation for nurturing because we can now be really specific about who we target. Thanks to their comprehensive filter criteria, we can reach the right prospects and get sizable results.”

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Alation
Alation
Director of Performance Marketing

“We do not see MQL rates that high across any other programmatic channel where we run paid media.”

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Bright.md
Bright.md
Digital Marketing / Marketing Automation Manager

“INFUSE takes our asset and works out the copy for the associated creative. With other demand generation partners, we have to provide the copy. There’s a higher standard of content team with INFUSE and that makes all the difference. [...] INFUSE is the gold standard right now. Better quality, better price. Everything.”

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FREQUENTLY ASKED QUESTIONS

What are INFUSE demand generation programs?

INFUSE offers demand generation programs that are fully customizable to your unique goals. INFUSE demand generation programs cover continuous pipeline generation, account targeting, content distribution, and revenue expansion. Our demand experts work with you to analyze your buyer journey and objectives to recommend the right combination of programs, whether you need comprehensive coverage, quick deployment, or strategic account focus.

How much does demand generation cost?

INFUSE provides custom pricing based on the scope of your demand generation programs and your specific objectives. Our experts demonstrate expected ROI and pipeline impact during consultation. Pricing scales with your needs, from quick-start programs to comprehensive enterprise deployments.

Learn more about INFUSE pricing →

What's the difference between demand generation and lead generation?

Demand generation builds awareness and nurtures relationships with entire buying groups throughout the full buyer journey. Lead generation is the practice of converting interest into opportunities that sales teams can pursue. Therefore, lead generation is the outcome of successful demand generation. INFUSE engages all decision makers in target accounts, not just single leads, accelerating group consensus and securing greater value.

Read more on the difference between lead generation and demand generation →

How to identify buying groups at target accounts?

INFUSE identifies complete buying groups using our 252M+ B2B contact database and intelligence tools. Our experts map all stakeholders at target accounts, understand their roles and priorities, then engage each with relevant messaging. Real-time insights show buying group engagement progress.

What is AI-powered demand generation?

AI-powered demand generation automatically identifies ideal prospects, predicts buying behavior, and optimizes engagement timing. INFUSE combines AI efficiency with human verification for quality of engagement and optimal ROI. Our systems are continuously optimized, improving targeting, personalization, and outcomes.

How to measure demand generation ROI?

INFUSE tracks pipeline value against investment through our Demand Accelerator that shows real-time conversion rates and buyer engagement. Our experts establish baseline metrics, set industry benchmarks, and provide performance reviews with specific optimization recommendations.

What is intent data for demand generation?

Intent data identifies prospects actively researching your solution category through their online behavior. INFUSE analyzes and appends these buyer signals with in-house demand intelligence to prioritize in-market accounts and understand their interests, enabling outreach aligned with when buyers are most receptive to engagement.

How does INFUSE compare to other demand generation providers?

INFUSE combines AI technology with human expertise, unlike purely automated providers. Our proprietary buying group intelligence and a global B2B database of 252M+ B2B profiles enable complete account coverage. Most providers offer single channels or basic automation; INFUSE delivers coordinated omnichannel engagement powered by rich intelligence and strategic optimization.

See top demand generation vendors →

How to choose the right demand generation program?

INFUSE demand experts analyze your buyer journey, competitive position, and resources to recommend the right approach. We match programs to your specific needs, whether that's comprehensive coverage, strategic account focus, or rapid deployment.

Book a consultation for your custom strategy consultation →