Contact

Results for “”

pricing-bg-1920

INFUSE Demand Generation Pricing

Custom-tailored to your revenue goals

Engage and enable your buyers throughout their journey with precision demand intelligence that drives engagement and measurable pipeline impact.

All programs include INFUSE proprietary demand technology at no additional cost

Trusted By

How Does INFUSE Pricing Work?

INFUSE crafts customized demand generation programs specific to your revenue goals, target buying group complexity, and growth timeline.

Pricing reflects business outcomes and program scope, without any added subscription fees.

Every program includes:

  • Dedicated Client Success support, available 24/5 in 75+ countries
  • Omnichannel demand orchestration across buyer journey touchpoints
  • Real-time analytics and optimization capabilities
  • Buying group intelligence and identification
  • Access to proprietary technology at no extra cost

No subscription fees. No hidden charges. No per-seat technology costs.

What Determines Your Investment?

INFUSE pricing is based on:

  • Revenue objectives and required pipeline generation
  • Ideal client profile (ICP) complexity and targeting specificity
  • Buying group size and stakeholder engagement requirements
  • Program duration and solution combination
  • Competitive displacement and market positioning goals

Lead Generation vs. Demand Generation Investment

Investment Approach

Typical Lead Generation Vendor

INFUSE Demand Generation Approach

Pricing Model

Per contact fees plus separate technology subscriptions

Custom-tailored program investment with all technology included

Engagement Focus

Individual contact volume

Buying group activation across buying journey stages

Outcome Measurement

Often, vanity metrics (opens, clicks, downloads)

Proven lead and demand generation outcomes with real-time insights and analysis using the INFUSE Demand Accelerator

read outlook

How INFUSE Demand Generation Delivers Measurable ROI

Buying group engagement prevents deal blockers
Lead generation ignores the reality of B2B decision making, engaging one to two contacts per account. B2B purchases involve six to 12 stakeholders. INFUSE activates decision makers and their buying groups, eliminating stalled deals caused by unengaged stakeholders.

Proprietary technology integrates with leading platforms at no additional cost
Other demand providers charge subscriptions for intent data, analytics platforms, and account-based marketing tools. INFUSE integrates as an extension of your marketing team, continuously enhancing your investment with strategic partnerships and proprietary technology, at no additional cost to you.

Real-time optimization with dedicated Client Success team accelerates results
Lead generation relies on post-campaign reporting. INFUSE provides live performance intelligence with a 24/5 Client Success team enabling immediate optimization, reducing wasted spend, and accelerating pipeline velocity.

What Results to Expect From INFUSE Demand Generation?

Boat

INFUSE delivers measurable outcomes fully customized to your revenue objectives, with your dedicated Client Success team guiding you through four progressive phases:

1. Foundation:
Program deployment customized to your ICP, technology platform activation, and initial buying group identification to establish baseline metrics aligned with your goals

2. Acceleration:
Omnichannel engagement activation and real-time optimization drive qualified engagement and buying group intelligence refinement

3. Performance:
Buying group activation across target accounts to generate measurable revenue impact and deal velocity improvements

4. Optimization:
Continuous performance refinement to expand target account penetration, sustaining pipeline contribution and enhancing demand generation performance

INFUSE ONE

CASE STUDIES

DeepL
DeepL
Global Demand Generation Lead - Campaigns

“INFUSE supports us with our bigger objectives, not just delivering prospects. I think it's important because many vendors focus on the spreadsheet of leads and say goodbye. INFUSE actually made sure that we had awareness of proper follow-up, taking into account intent, how to train our SDRs on this data, because this makes a proper impact for our pipeline.”

READ CASE STUDY
Freightos
Freightos
Senior Director of Marketing

“I was impressed with the quality and professionalism of the writing. INFUSE put a large team on this project with multiple experts and one strong point of contact, and I felt completely confident throughout the process. The responsiveness and high-quality design ensured that everything stayed on track, and I knew I was in good hands.”

READ CASE STUDY
Veeam Software
Veeam Software
Director, Demand Center, Asia Pacific & Japan

“What I'm most impressed with is that INFUSE is not like a vendor that provides us with cookie-cutter solutions. Our scoring model is different from what other clients will have. INFUSE worked with it to create a tailored program for us.”

READ CASE STUDY
Mindfire Solutions
Mindfire Solutions
Vice President

“The INFUSE team delivered exceptional work. They go beyond simply demonstrating the required skills—they are genuinely invested in understanding whether the deliverables meet client needs and how they can further enhance the outcomes. Each team member, from Riya to Erin and the others, excels in their roles, consistently going above and beyond.”

READ CASE STUDY
ZEISS IQS
ZEISS IQS
Marketing Manager

“What I like about INFUSE is that we get consistent effort and feedback— ‘Here’s what we’re working on, these are the next steps, here is the next set of leads that have come your way. Should we follow up?’ I don’t have to babysit it, I love that.”

READ CASE STUDY
QAD
QAD
Marketing Manager, Demand Generation

“[...] The targeting was really spot on and covered the exact job titles, variety of industries, and types of companies we were looking for. [...] It’s simple. Working with INFUSE is very convenient; you know what you are getting, and most importantly, the quality is there too.”

READ CASE STUDY
Reveal Mobile
Reveal Mobile
Chief Marketing Officer

“INFUSE has consistently delivered a substantial volume of qualified prospects each quarter, helping us reach our aggressive sales pipeline and new MRR goals.”

READ CASE STUDY
West Monroe
West Monroe
Senior Marketing Manager

“The fact that we can rely on a program that provides highly-qualified, relevant contacts at such efficient costs was music to my ears.”

READ CASE STUDY
Unifi
Unifi
Marketing Director

“INFUSE understands the voice we want to project in our email content, landing pages, and ad copy—and their creative assets are always professionally made and done on time.”

READ CASE STUDY
Pondurance
Pondurance
Senior Content Marketing Manager

“INFUSE gives us exactly what we need; we didn’t have to maneuver to make our process work with how contacts were provided, or our content was promoted. A good partnership all around.”

READ CASE STUDY
MOI Global
MOI Global
Vice President, Global Demand Generation

“INFUSE has a variety of tactics in demand generation like double-touch [...], double opt-in, competitive displacement, guaranteed webinar registrations. These are things other publishers cannot or will not do.”

READ CASE STUDY
Centrica Business Solutions
Centrica Business Solutions
Demand Generation Marketing Manager

“INFUSE helped us [...] lay a great foundation for nurturing because we can now be really specific about who we target. Thanks to their comprehensive filter criteria, we can reach the right prospects and get sizable results.”

READ CASE STUDY
Alation
Alation
Director of Performance Marketing

“We do not see MQL rates that high across any other programmatic channel where we run paid media.”

READ CASE STUDY
Bright.md
Bright.md
Digital Marketing / Marketing Automation Manager

“INFUSE takes our asset and works out the copy for the associated creative. With other demand generation partners, we have to provide the copy. There’s a higher standard of content team with INFUSE and that makes all the difference. [...] INFUSE is the gold standard right now. Better quality, better price. Everything.”

READ CASE STUDY
VIEW ALL CASE STUDIES

Frequently Asked Questions

How much should we invest in demand generation?

Demand generation investment depends on revenue targets, sales cycle length, and buying group complexity. INFUSE demand experts act as consultants to help you determine the optimal investment based on your pipeline goals and buying group engagement requirements.

How is INFUSE pricing structured?

INFUSE pricing is customized to your objectives, target accounts, and program scope. We work on CPL, CPM, or fixed cost basis, depending on your objectives and program composition. All programs include proprietary demand generation technology at no additional cost.

What is included with INFUSE demand generation programs?

Every program includes proprietary demand technology at no extra cost, dedicated 24/5 Client Success support across 75+ countries, omnichannel orchestration, real-time analytics, buying group intelligence, go-to-market (GTM) strategy support if needed, and INFUSE Academy for continuous learning. No subscription fees or hidden charges.

How do I calculate our demand generation budget?

INFUSE demand experts work with you to build and maximize the impact of your demand generation budget. The INFUSE team provides budget planning frameworks during consultations and specific guidance aligned with your goals.

What is the ROI timeline for INFUSE demand generation?

ROI timelines vary based on your program scope and revenue objectives. Your dedicated Client Success team establishes milestones aligned with your specific goals, guiding you through foundation, acceleration, performance, and optimization phases. Ongoing collaboration ensures your program delivers the qualified engagement and pipeline impact you require.

How does demand generation pricing compare to lead generation costs?

Demand generation delivers measurable ROI through complete buying group engagement. Lead generation charges per contact, with no or limited engagement strategies included. Demand generation pricing reflects comprehensive account activation and revenue outcomes.

Should we build in-house demand generation or outsource?

In-house demand generation requires significant investment in talent, technology, and data sources. INFUSE acts as an extension of your team, providing immediate access to 1,400+ demand experts, proprietary technology, and verified buying group data without infrastructure overhead.

How can we optimize demand generation spending?

Your dedicated Client Success team identifies high-priority buying groups and recommends optimal solutions tailored to your objectives. INFUSE technology platforms enable continuous optimization through real-time analytics without additional costs.

How do we justify demand generation investments?

INFUSE provides scalable demand generation solutions with embedded intelligence and real-time tracking and optimization. The Client Success team works closely with you to demonstrate buying group engagement and competitive displacement outcomes.

channel-cta

SCHEDULE YOUR CUSTOM STRATEGY CONSULTATION

INFUSE demand experts analyze your revenue targets, ideal client profile, and buying group complexity to recommend tailored solutions delivering measurable pipeline impact.
Schedule your consultation