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How Does INFUSE Pricing Work?
INFUSE crafts customized demand generation programs specific to your revenue goals, target buying group complexity, and growth timeline.
Pricing reflects business outcomes and program scope, without any added subscription fees.
Every program includes:
- Dedicated Client Success support, available 24/5 in 75+ countries
- Omnichannel demand orchestration across buyer journey touchpoints
- Real-time analytics and optimization capabilities
- Buying group intelligence and identification
- Access to proprietary technology at no extra cost
No subscription fees. No hidden charges. No per-seat technology costs.
What Determines Your Investment?
INFUSE pricing is based on:
- Revenue objectives and required pipeline generation
- Ideal client profile (ICP) complexity and targeting specificity
- Buying group size and stakeholder engagement requirements
- Program duration and solution combination
- Competitive displacement and market positioning goals
Lead Generation vs. Demand Generation Investment
Investment Approach
Typical Lead Generation Vendor
INFUSE Demand Generation Approach
Pricing Model
Per contact fees plus separate technology subscriptions
Custom-tailored program investment with all technology included
Engagement Focus
Individual contact volume
Buying group activation across buying journey stages
Outcome Measurement
Often, vanity metrics (opens, clicks, downloads)
Proven lead and demand generation outcomes with real-time insights and analysis using the INFUSE Demand Accelerator

How INFUSE Demand Generation Delivers Measurable ROI
Buying group engagement prevents deal blockers
Lead generation ignores the reality of B2B decision making, engaging one to two contacts per account. B2B purchases involve six to 12 stakeholders. INFUSE activates decision makers and their buying groups, eliminating stalled deals caused by unengaged stakeholders.
Proprietary technology integrates with leading platforms at no additional cost
Other demand providers charge subscriptions for intent data, analytics platforms, and account-based marketing tools. INFUSE integrates as an extension of your marketing team, continuously enhancing your investment with strategic partnerships and proprietary technology, at no additional cost to you.
Real-time optimization with dedicated Client Success team accelerates results
Lead generation relies on post-campaign reporting. INFUSE provides live performance intelligence with a 24/5 Client Success team enabling immediate optimization, reducing wasted spend, and accelerating pipeline velocity.
What Results to Expect From INFUSE Demand Generation?

INFUSE delivers measurable outcomes fully customized to your revenue objectives, with your dedicated Client Success team guiding you through four progressive phases:
1. Foundation:
Program deployment customized to your ICP, technology platform activation, and initial buying group identification to establish baseline metrics aligned with your goals
2. Acceleration:
Omnichannel engagement activation and real-time optimization drive qualified engagement and buying group intelligence refinement
3. Performance:
Buying group activation across target accounts to generate measurable revenue impact and deal velocity improvements
4. Optimization:
Continuous performance refinement to expand target account penetration, sustaining pipeline contribution and enhancing demand generation performance

Frequently Asked Questions
How much should we invest in demand generation?
Demand generation investment depends on revenue targets, sales cycle length, and buying group complexity. INFUSE demand experts act as consultants to help you determine the optimal investment based on your pipeline goals and buying group engagement requirements.
How is INFUSE pricing structured?
INFUSE pricing is customized to your objectives, target accounts, and program scope. We work on CPL, CPM, or fixed cost basis, depending on your objectives and program composition. All programs include proprietary demand generation technology at no additional cost.
What is included with INFUSE demand generation programs?
Every program includes proprietary demand technology at no extra cost, dedicated 24/5 Client Success support across 75+ countries, omnichannel orchestration, real-time analytics, buying group intelligence, go-to-market (GTM) strategy support if needed, and INFUSE Academy for continuous learning. No subscription fees or hidden charges.
How do I calculate our demand generation budget?
INFUSE demand experts work with you to build and maximize the impact of your demand generation budget. The INFUSE team provides budget planning frameworks during consultations and specific guidance aligned with your goals.
What is the ROI timeline for INFUSE demand generation?
ROI timelines vary based on your program scope and revenue objectives. Your dedicated Client Success team establishes milestones aligned with your specific goals, guiding you through foundation, acceleration, performance, and optimization phases. Ongoing collaboration ensures your program delivers the qualified engagement and pipeline impact you require.
How does demand generation pricing compare to lead generation costs?
Demand generation delivers measurable ROI through complete buying group engagement. Lead generation charges per contact, with no or limited engagement strategies included. Demand generation pricing reflects comprehensive account activation and revenue outcomes.
Should we build in-house demand generation or outsource?
In-house demand generation requires significant investment in talent, technology, and data sources. INFUSE acts as an extension of your team, providing immediate access to 1,400+ demand experts, proprietary technology, and verified buying group data without infrastructure overhead.
How can we optimize demand generation spending?
Your dedicated Client Success team identifies high-priority buying groups and recommends optimal solutions tailored to your objectives. INFUSE technology platforms enable continuous optimization through real-time analytics without additional costs.
How do we justify demand generation investments?
INFUSE provides scalable demand generation solutions with embedded intelligence and real-time tracking and optimization. The Client Success team works closely with you to demonstrate buying group engagement and competitive displacement outcomes.
