Case Study:
INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader
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The objective
A leading global cybersecurity organization sought to drive demand among qualified prospects to support and grow their pipeline. They partnered with INFUSE for a pilot demand program to generate net-new prospects that would contribute to marketing-generated opportunities.
The initial program centered on security operations, promoting AI-driven tools designed to help organizations detect, investigate, and respond to threats more effectively.
The program leveraged precision targeting, with a highly specialized audience within the cybersecurity space that consisted of revenue leaders and influencers across a range of roles and seniority levels.
These Ideal Client Profiles (ICPs) included:
