10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales
15 min
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Executive summary
Top of funnel lead nurturing is critical in today’s buyer-led landscape. But, are you using the most effective tactics for nurturing early intent prospects? This whitepaper outlines ten proven strategies to engage prospects early, build trust, and guide them confidently through the first stages of the buying journey.
Learn how to transform top of funnel nurturing to accelerate sales and build stronger buyer relationships.
Lead nurturing is integral to growing and improving the success of marketing and sales strategies.
Effective lead nurturing provides prospective buyers with valuable resources and information that facilitates their decision making. It indirectly demonstrates the authority and value of a brand, building the trust that is crucial for converting modern B2B buyers.
To truly understand the role of lead nurturing, it is important to consider buying journeys begin long before a prospect ever fills out a form. In today’s funnel, buyers complete up to 69% of the purchase process before they even engage with a vendor (6sense, 2024).
Therefore, top of funnel nurturing should be focused on enabling prospective buyers with the insights and tools they need to move forward on their own terms.
Below is an example of what different funnel stages look like and how prospects can be nurtured during each stage: