INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting

Mindfire Solutions sought to build a robust pipeline of high-value opportunities by engaging senior buyers across a wide range of technology and software industries of different business sizes.

At the core of this initiative was increasing and ensuring lead quality over sheer quantity. The aim of this approach was to establish a strong foundation of demand to feed the development and optimisation of future programs.

Mindfire Solutions partnered with INFUSE to enhance their demand generation strategy and achieve their growth goals.

Working together with Mindfire Solutions, INFUSE developed precision targeting in line with the target buyer personas and Ideal Client Profiles (ICPs) they were seeking to reach, to fuel high performance demand generation programs—and support high quality buyer engagement.

With the targeting in place, INFUSE crafted a comprehensive demand generation program that leveraged a buyer’s journey designed to provide a seamless experience that both nurtured and qualified prospects.

This included the distribution and activation of key content assets focused on Cloud development services via INFUSE’s proprietary content network, ITCurated.

Prospects interacting with the content were then further qualified utilising a set of custom qualifying questions. Prospects also received nurturing across multiple channels to generate interest and inform accurate outreach strategies focused on high-priority prospects.

This approach enabled the Mindfire Solutions sales team to initiate valuable conversations with prospective buyers, leveraging the foundation of demand that had been successfully established.

This initial campaign generated 100 qualified leads and resulted in a 25% increase in lead engagement for Mindfire Solutions.

The campaign was monitored continuously with performance reports tracking engagement and lead quality. This was facilitated via INFUSE’s proprietary Demand Accelerator platform, supplying Mindfire Solutions with real-time data insights and performance analytics.

In addition to the results and tools provided, Mindfire Solutions highlighted the quality of support and service provided by the INFUSE Client Success (CS) team as one of the main reasons for continuing the partnership.

Building on the success of the first program, Mindfire Solutions is continuing its partnership with INFUSE to launch a second campaign. 

This next strategy is informed by its predecessor, as it serves as a basis for future iterations to continue to propel Mindfire Solutions’ growth with high performance demand outcomes.

If you are seeking to empower your growth with laser-focused demand strategies, you can rely on our INFUSE demand experts for support.

The INFUSE team crafts, launches, and optimises demand programs that cater exclusively to your goals and targeting preferences, earning you quality engagement by leveraging unique buyer journeys to drive conversions.

All of our programs are supported in their entirety by our dedicated, award-winning Client Success team to ensure the delivery of positive outcomes for your company.