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What We Do

DELIVERING BUYER ENGAGEMENT

Turn personalized signals into insights for targeted buying group discovery, seamlessly engaging buyers from awareness to conversion

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FROM DARK FUNNEL TO REVENUE GROWTH

Empowering GTM teams to identify, engage, and serve B2B tech decision makers and buying groups on their terms and timing

It is bold, it is disruptive—and it revolutionizes how you activate demand

Humanity generates billions of gigabytes of digital footprints every day. Hidden deep in this data are B2B buyers and buying groups actively researching solutions for their needs.

For nearly 15 years, we have studied B2B business and technology professionals—their needs, buying habits, and content consumption patterns. These insights power the technology, programs, and solutions we create to drive your business forward.

Our commitment to a buyer-first, demand performance approach—combined with advanced technology, robust data, and personalized service—creates exceptional value and delivers better outcomes for B2B GTM teams and their agencies.

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READ OUTLOOK 2025:
BUYER-CENTRIC STRATEGIES TO DRIVE GROWTH THROUGH EFFICIENCY

THE INFUSE DIFFERENCE

Our unique approach combines deep industry knowledge with innovative technology to deliver exceptional results

B2B buyer-first approach

Focused on informing and enabling B2B business and technology professionals as they research technology solutions

AI-FIRST DEMAND-TO-REVENUE MODEL

A first-in-market, innovative approach to buyer and buying group enablement—without costly tech fees that burn your budget

First-party identification and resolution

INFUSE advanced technology identifies and resolves individual, buying group, and cross-account activity to meet buyers on their terms

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Omnichannel, full-funnel, and account brand-to-revenue generation programs

Delivered to meet and exceed your success metrics

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Industry partnerships and integrations

Solutions connected with your core systems and processes to continuously accelerate and improve performance

Independent, in-house solutions provider

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1,400+

demand, data, and program professionals

75+

countries

Buyers Buyers Buyers
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YOUR BUYERS’ SIGNALS—SET IN MOTION

An always-on brand-to-demand solution to identify, activate, engage, and capture interest as buyers and buying groups research business technology projects

Demand Identity & Resolution

Always-on demand identity and resolution to uncover full buying group and opportunity accounts

Demand Partnerships & Integrations

Brand-to-revenue partner integrations with existing tech, media, and data platforms without subscription fees

Demand Engagement & Activation

Unlimited, omnichannel engagement based on buyer, buying group, and account activity

Demand Intelligence & Optimization

Real-time access to buyer, buying group, account, and campaign analytics and intelligence to measure and optimize for success

Demand Sales Enablement

Dynamic account planning for dynamic buying groups—the ultimate account based planning methodology for your new demand performance playbook

TAKE A CLOSER LOOK AT DEMAND IDENTITY AND RESOLUTION WITH INFUSE ONE

POPULAR DEMAND PROGRAMS

INFUSE solutions are built for buyer enablement, ensuring your programs, campaigns, and outreach efforts meet prospects and clients on their terms—from brand awareness and preference to consideration and conversion

POWERED BY DEMAND IDENTITY

01
INFUSE Demand
KICK STARTER
02
TARGET DEMAND GENERATION WITH
INFUSE INTENT
03
ACCOUNT AND PERSONA-BASED
QUALIFIED DEMAND WITH
INFUSE ABM
FOCUS
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ACTIVE JOURNEY DEMAND WITH
INFUSE CASCADE
05
ACTIONABLE DEMAND WITH
INFUSE inHQL
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INFUSE DEEP
FUNNEL
07
INFUSE
COMPETITIVE
DISPLACEMENT
08
INFUSE CHANNEL
PARTNER FOCUS
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INFUSE CONTENT
SOLUTIONS
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INFUSE EXPAND
01
INFUSE Demand
KICK STARTER
Objective

Fuel top-of-funnel demand and nurture targeted prospects to outcomes

What’s Inside

Generate one-touch, verified prospects matching your ideal ICP criteria and drive deeper engagement with a targeted, personalized email nurture package

02
TARGET DEMAND GENERATION WITH
INFUSE INTENT
Objective

Attract and engage qualified prospects that align with your buyer and account ICP and exhibit in-market buying behavior

What’s Inside

Identify, capture, and engage prospects matching your ideal ICP criteria using custom profiling questions, persona and company-level intent signals, and an email nurture package for deeper buyer engagement

03
ACCOUNT AND PERSONA-BASED
QUALIFIED DEMAND WITH
INFUSE ABM
FOCUS
Objective

Drive precision company targeting and named account buyer engagement with tailored outreach

What’s Inside

Identify, capture, and engage prospects from target accounts and deepen their engagement through omnichannel nurturing to amplify your brand and extend your reach

04
ACTIVE JOURNEY DEMAND WITH
INFUSE CASCADE
Objective

Fuel demand generation across all stages of the buyer’s journey

What’s Inside

Identify and guide prospective buyers from target accounts across all stages of their journey with progressive outreach tactics that deliver precise segmentation and deeper engagement

05
ACTIONABLE DEMAND WITH
INFUSE inHQL
Objective

Uncover valuable industry insights by understanding the needs, challenges, and priorities of your ideal clients, enabling more targeted engagement and improved follow-up strategies

What’s Inside

Capture key buyer challenges with category-focused surveys from qualified and verified prospects, and drive engagement with exclusive incentives and high-value content

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INFUSE DEEP
FUNNEL
Objective

Engage bottom-of-the-funnel buyers with sophisticated, omnichannel AI strategies fueled by in-depth account intelligence

What’s Inside

Identify and engage prospective buyers actively researching relevant topics and solutions using individual and account-level intent signaling and sophisticated nurturing programs—for an optimal return on your investment

07
INFUSE
COMPETITIVE
DISPLACEMENT
Objective

Boost market share by driving awareness and demand, positioning your brand directly in front of your competitors' clients, buyers, and buying groups to win more business

What’s Inside

Identify, capture, and engage prospects across the partner ecosystem from hyperscalers, vendors, and ISVs, as well as distributors and partners directly

08
INFUSE CHANNEL
PARTNER FOCUS
Objective

Drive channel and partner marketing awareness and demand

What’s Inside

Identify, capture, and engage prospects across the partner ecosystem, from hyperscalers, vendors, and ISVs to distributors and partners directly

09
INFUSE CONTENT
SOLUTIONS
Objective

Create buyer-led content that drives demand performance and boosts conversions

What’s Inside

Craft branded or co-branded content for demand success—buyer-led, aligned with buying group needs, and optimized for performance

10
INFUSE EXPAND
Objective

Leverage buyer intelligence to uncover up-sell and cross-sell opportunities within your top client accounts

What’s Inside

Identify cross-selling advantages using INFUSE’s proprietary tools and intelligence data to uncover expansion opportunities with your top clients

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FIND THE IDEAL SOLUTION
for your demand needs
INFUSE ONE

CASE STUDIES

DeepL
DeepL
Global Demand Generation Lead - Campaigns

“INFUSE supports us with our bigger objectives, not just delivering prospects. I think it's important because many vendors focus on the spreadsheet of leads and say goodbye. INFUSE actually made sure that we had awareness of proper follow-up, taking into account intent, how to train our SDRs on this data, because this makes a proper impact for our pipeline.”

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Freightos
Freightos
Senior Director of Marketing

“I was impressed with the quality and professionalism of the writing. INFUSE put a large team on this project with multiple experts and one strong point of contact, and I felt completely confident throughout the process. The responsiveness and high-quality design ensured that everything stayed on track, and I knew I was in good hands.”

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Veeam Software
Veeam Software
Director, Demand Center, Asia Pacific & Japan

“What I'm most impressed with is that INFUSE is not like a vendor that provides us with cookie-cutter solutions. Our scoring model is different from what other clients will have. INFUSE worked with it to create a tailored program for us.”

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Mindfire Solutions
Mindfire Solutions
Vice President

“The INFUSE team delivered exceptional work. They go beyond simply demonstrating the required skills—they are genuinely invested in understanding whether the deliverables meet client needs and how they can further enhance the outcomes. Each team member, from Riya to Erin and the others, excels in their roles, consistently going above and beyond.”

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ZEISS IQS
ZEISS IQS
Marketing Manager

“What I like about INFUSE is that we get consistent effort and feedback— ‘Here’s what we’re working on, these are the next steps, here is the next set of leads that have come your way. Should we follow up?’ I don’t have to babysit it, I love that.”

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QAD
QAD
Marketing Manager, Demand Generation

“[...] The targeting was really spot on and covered the exact job titles, variety of industries, and types of companies we were looking for. [...] It’s simple. Working with INFUSE is very convenient; you know what you are getting, and most importantly, the quality is there too.”

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Reveal Mobile
Reveal Mobile
Chief Marketing Officer

“INFUSE has consistently delivered a substantial volume of qualified prospects each quarter, helping us reach our aggressive sales pipeline and new MRR goals.”

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West Monroe
West Monroe
Senior Marketing Manager

“The fact that we can rely on a program that provides highly-qualified, relevant contacts at such efficient costs was music to my ears.”

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Unifi
Unifi
Marketing Director

“INFUSE understands the voice we want to project in our email content, landing pages, and ad copy—and their creative assets are always professionally made and done on time.”

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Pondurance
Pondurance
Senior Content Marketing Manager

“INFUSE gives us exactly what we need; we didn’t have to maneuver to make our process work with how contacts were provided, or our content was promoted. A good partnership all around.”

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MOI Global
MOI Global
Vice President, Global Demand Generation

“INFUSE has a variety of tactics in demand generation like double-touch [...], double opt-in, competitive displacement, guaranteed webinar registrations. These are things other publishers cannot or will not do.”

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Centrica Business Solutions
Centrica Business Solutions
Demand Generation Marketing Manager

“INFUSE helped us [...] lay a great foundation for nurturing because we can now be really specific about who we target. Thanks to their comprehensive filter criteria, we can reach the right prospects and get sizable results.”

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Alation
Alation
Director of Performance Marketing

“We do not see MQL rates that high across any other programmatic channel where we run paid media.”

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Bright.md
Bright.md
Digital Marketing / Marketing Automation Manager

“INFUSE takes our asset and works out the copy for the associated creative. With other demand generation partners, we have to provide the copy. There’s a higher standard of content team with INFUSE and that makes all the difference. [...] INFUSE is the gold standard right now. Better quality, better price. Everything.”

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VIEW ALL CASE STUDIES

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