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THE INFUSE APPROACH TO DEMAND PERFORMANCE

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How Does INFUSE Transform B2B Demand Generation?

INFUSE powers mid-market and enterprise marketing teams with precision demand generation, verified data, and always-on buyer activation. Our demand engine identifies and engages complete buying groups across 35+ markets, transforming discoverability into predictable pipeline and revenue growth.

We form a strategic extension of your team, bridging the gap between how B2B buyers research and make decisions and how marketing and sales teams drive performance.

This buyer-first approach ensures your brand connects with the right buying groups at the right time, throughout their entire journey.

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EXPLORE HOW INFUSE DELIVERS DEMAND EXCELLENCE

Demand Programs

Discover targeted demand generation programs designed for every stage of the buyer journey

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Innovative Technology

Explore our AI-driven demand engine and data intelligence capabilities

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Research & Insights

Access proprietary buyer research and market intelligence

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Strategic Partnerships

Learn about our ecosystem of technology and service partners

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Our Global Team

Meet the 1,400+ demand experts powering your success

Meet Our Team

INFUSE Academy

Our learning platform, exclusively for INFUSE clients, with 50+ expert instructors

Explore INFUSE Academy

Success Stories

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Great Partner for Market Research and Content Creator

"Very responsive, professional and patient team. We had multiple round of edits on both the copy and design and they were very understanding."

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Valerie Levin avatar

Valerie Levin, Director of Marketing

Computers & Technology (51-1,000 employees)

Hugely Valuable Client Events.

The team at Infuse are brilliant! Knowledgeable, helpful, quick to respond and incredibly approachable. You can tell how much they value their clients.

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Robyn Hartley avatar

Robyn Hartley, Paper Kite Media

Marketing & Advertising 1-10 employees

A pleasure working with INFUSE

"They feel responsible for your success, are flexible and work with me on improvements for campaigns"

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Cas de Wit avatar

Cas de Wit

Computers & Technology (51-1,000 employees)

INFUSE reliably generate results and alleviate pressure on our team

INFUSE alleviate the pressure of demand gen campaigning from our limited in-house resource, and not only execute it for us, but execute it well.

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Gabe Green avatar

Gabe Green, Fractional Head of Marketing, Enhanced

Information Technology & Services 11-50 employees

My experience with INFUSE was great!

"Customer service is top notch. Working with INFUSE makes us more efficient as an organization."

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John Bacon avatar

John Bacon, Vice President, Sales and Partner Experience

Marketing & Advertising (51-1,000 employees)

Efficient Lead Generation with INFUSE Media

The INFUSE Media team are prompt and easy to work with. They provide solutions and quick turnaround on projects, ensuring that our marketing initiatives are executed efficiently and effectively. Their team is highly responsive, often addressing our queries and concerns within hours.

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Thao Tran avatar

Thao Tran, Global Campaigns Manager, Workday

Computer Software 10,001+ employees

A well managed solution to your lead generation needs

"We are extremely well managed by those who manage our account and by campaign managers who deliver our campaigns. Communication is clear and the team is proactive with suggestions and recommendations based on their experience and familiarity with their solutions."

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Anil Khaira avatar

Anil Khaira

Marketing & Advertising (51-1,000 employees)

INFUSE is the best in the business

We work with INFUSE on a number of clients, they help us drive lead/demand generation into a whole host of industries by delivering top and middle funnel leads within our criterias. They also integrate and connect with the marketing technology of our clients seamlessly and are always flexible in helping us get setup.

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Matt Conway avatar

Matt Conway, B2B Account Director, Modern B2B

Marketing & Advertising 11-50 employees

I had a great experience using it for Content Creation

"The team at INFUSE was fantastic to work with – genuinely collaborative and quick to respond. What really impressed us was their flexibility. We had several iterations on both the content and the design of our eBook, and they were consistently understanding and efficient with every round of feedback. It felt like a true partnership."

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Kejsi Bedulla avatar

Kejsi Bedulla, Marketing Specialist

Marketing & Advertising (1-50 employees)

INFUSE

Support form INFUSE is always great - really quick responses and turnarounds. Bronte is our rep and is very helpful and great at managing our campaigns across multiple contacts and clients.

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Carla Bailey avatar

Carla Bailey, Senior Media Manager, The Marketing Practice

Marketing & Advertising 201-500 employees

Great partner who consistantly over deliver and exceed

"There are a lot of companies out there with great products and services on offer. So, when comparing, how do you choose who is best for you? They do what they do extremely well and are extremely knowledgable in all things B2B, but it's the softer things that everyone says they do, but fail to deliver on where INFUSE really stand out for me. They always make themselves available."

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Jamie MacDow avatar

Jamie MacDow, Head of Client Services

Marketing & Advertising (1-50 employees)

A vendor who takes account management to the next level

We love how easy everyone at INFUSE is to work with. The sales team is not too pushy. They work within our budgets and still give us the white glove treatment no matter our budget size. The account managers are very responsive. They answer all of our questions and work closely with us to align our campaign KPIs.

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Sam Ninh avatar

Sam Ninh, Sr. Digital Marketing Manager, NextGent Healthcare

Hospital & Health Care 1001-5000 employees

"A True Demand Generation Partner – Strategic, Reliable and Results-Driven"

"Working with INFUSE has been a truly valuable experience. From the initial planning phase to the execution of the campaign, their team demonstrated a strong strategic mindset and excellent project management skills."

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Antonino T. avatar

Antonino T., Market Intelligence Specialist

Mid-Market (51-1000 emp.)

INFUSE - Lead Generation Campaigns

The INFUSE team is very responsive and diligent when it comes to customer service. Within every step of the campaign process, we are always kept aware of all happenings and provided insight into every option and decision that must be made. Any items that were needed by us or the client, was delivered in a prompt manner.

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Zach Jungmeyer avatar

Zach Jungmeyer, Sr. Digital Marketing Specialist, Kazoo Media

Marketing & Advertising 1-10 employees

INFUSE - Lead Generation Campaigns

INFUSE fit our clients needs perfectly and went above and beyond what was agreed upon delivery wise. They were easy to work with and very proactive in in every step of the process, always communicating wit on on recommendations, potential problems and restrictions and reporting when the campaign have concluded.

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Zach Jungmeyer avatar

Zach Jungmeyer, Sr. Digital Marketing Specialist, Kazoo Media

Marketing & Advertising 1-10 employees

Content Syndication at its Finest

The INFUSE team took the time to understand our specific needs and goals, offering strategic suggestions alongside prompt updates. This proactive approach contrasted heavily with other companies who offered generic proposals and slow follow-up. Ultimately, INFUSE's combination of agility, insightful communication, and a focus on our unique situation solidified our decision.

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EJ Davis avatar

EJ Davis, Manager, Demand Generation North America, Flexera

Computer Software 5001-10,000 employees

Thank you to the incredible INFUSE!

INFUSE is well suited for all companies looking to build upon their pipeline funnel consistently throughout the year.

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Santiago Cuba de Reed avatar

Santiago Cuba de Reed, Head of Marketing, Australia & New Zealand, SUSE

Information Technology & Services 1001-5000 employees

High Quality Lead Gen Options!

The INFUSE Team is always terrific to brainstorm and come up with new ideas. They are very responsive and really deliver what you are expecting them to deliver.

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Gretchen Lunsford avatar

Gretchen Lunsford, Strategic Marketing Manager, Okta

Computer Software 5001-10,000 employees

Why INFUSEmedia was selected

Provided us the opportunity to ensure ongoing nurturing

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James Hancock avatar

James Hancock, Senior Marketing Manager, MongoDB

Banking 5001-10,000 employees

Infuse is a TRUSTED partner!

The Infuse team is able to scale any audience our client is looking to target and finds solutions to any situation we bring forth.

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Rachel Maher avatar

Rachel Maher, Senior Associate Planner, Dentsu

Marketing & Advertising 5001-10,000 employees

What Makes INFUSE Different from Other Demand Generation Providers?

INFUSE unifies three critical elements that traditional providers handle separately: proprietary data intelligence, intent signal detection, and omnichannel buyer activation.

This integrated approach delivers measurable advantages for B2B marketing teams seeking unmatched demand performance:

Unified Demand Engine

Data, intent, and activation in one system

Proven Innovation

INFUSE Insights research uncovers buyer realities

Client Success

Award-winning support team, the first and largest in our industry

Industry-Leading Technology

Continuous optimization and launch capabilities

Global Expert Team

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1,400+

demand experts

75+

countries

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Strategic Partnership
Ecosystem

Seamless integrations and rich intelligence insights

Buyers Buyers Buyers Buyers

What B2B Demand Challenges Does INFUSE Solve?

Buying Group Identification and Engagement

B2B purchases involve multiple stakeholders researching independently. INFUSE identifies and engages entire buying groups, not just individual leads, ensuring comprehensive account coverage and accelerated consensus building.

Pipeline Velocity and Quality

Marketing teams have to navigate balancing lead volume with quality while driving engagement at scale. Our AI-driven demand engine prioritizes in-market accounts showing genuine buying signals, improving conversion rates while accelerating pipeline velocity.

Omnichannel Orchestration

Buyers engage across multiple channels throughout their journey. INFUSE orchestrates coordinated touchpoints across email, display, native, social, and direct outreach, creating compelling buyer experiences that drive engagement.

Global Reach, Local Focus

Precision marketing requires global reach with regional precision. Our presence in 75+ countries enables localized execution while maintaining consistency and central oversight.

Discover INFUSE demand generation programs Discover INFUSE demand generation programs Discover INFUSE demand generation programs Discover INFUSE demand generation programs

FREQUENTLY ASKED QUESTIONS

What services does INFUSE provide for B2B marketing teams?

INFUSE delivers comprehensive demand generation programs including buyer identification and activation, brand-to-demand, premium targeted display, content creation and optimization, and channel partner enablement. Our unified approach combines data intelligence, intent signals, and omnichannel engagement to accelerate pipeline growth.

How does INFUSE identify and engage buying groups?

Our AI-driven demand engine analyzes first-party data, deep intent signals, and exclusive market intelligence to identify complete buying groups within target accounts. We orchestrate personalized engagement across multiple channels, ensuring every stakeholder receives relevant messaging throughout their research and decision process.

What makes INFUSE different from other demand generation providers?

INFUSE uniquely integrates data, intent, and activation into one unified system supported by 1,400+ global demand experts. Unlike traditional providers who offer fragmented solutions, we provide end-to-end demand performance with proprietary research, strategic partnerships, and the industry's most experienced Client Success team.

Which companies work with INFUSE?

INFUSE proudly works with industry-leading brands, including Adobe, VMware, Dell, IBM, HP, ServiceNow, Google, Samsung, AWS, Microsoft, Oracle, and Palo Alto Networks, along with thousands of technology clients across the partner ecosystem from hyperscalers and vendors to ISVs, distributors, and channel partners.

How do INFUSE partnerships enhance demand generation capabilities?

INFUSE has forged a strategic partner ecosystem with leaders like 6sense, HG Insights, and G2 to help clients maximize demand investments through exclusive intelligence and seamless integrations at no additional cost. This growing network amplifies your existing technology stack while delivering enhanced buyer insights and account intelligence.

Learn more about our strategic partnerships →

How does INFUSE measure demand generation success?

We focus on the metrics for your specific objectives. INFUSE demand experts work as an extension of your team, driving pipeline velocity, buying group engagement rates, account penetration, conversion quality, and revenue attribution. Our approach emphasizes demand performance over sheer lead volume, ensuring every program delivers measurable business impact and ROI.

How big is INFUSE’s audience? Do you provide coverage in my geo?

INFUSE operates in over 75 countries across all time zones, enabling global demand programs with local market expertise. This worldwide presence ensures consistent brand messaging while adapting to regional buyer preferences and cultural nuances.

What is INFUSE Academy and how does it benefit clients?

INFUSE Academy is our complimentary client-exclusive learning platform featuring 50+ expert instructors delivering courses, webcasts, and frameworks on demand generation trends and tactics. This resource empowers marketing teams to unlock greater performance through practical education tailored to current market dynamics.

Explore INFUSE Academy →