Episode 2:

Navigating the State of B2B Tech Markets and Buying Groups

Adapting Your Demand Strategies to Win the Hearts, Minds, and Budgets of Your Buyers

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Episode 2 now

Thank you!

We hope you enjoy the session

Moderated by

Scott Vaughan

B2B CMO and GTM Leader

Speakers:

Kerry Cunningham

6sense Research & Thought
Leadership

Leslie Alore

SVP, Lifecycle Marketing
at Ivanti

Session overview:

Businesses are currently undergoing one of the biggest tech platform transitions in a generation. The evaluation and adoption of AI, low code/no code, and industry clouds, to name a few, are reshaping what, when, and how companies invest and make buying decisions.

This chaotic reality forces revenue and demand marketing teams to re-imagine their approach from multi-threaded sales and marketing to hybrid funnels and dynamic demand programs.

Based on exclusive findings from the INFUSE Insights reports and perspectives from B2B marketing leaders, this second episode of the webcast series explores:

B2B buying group expectations, preferences, and processes
How revenue and GTM teams choose and execute the right mix of GTM models, plays, and motions to meet the changing purchase process.
The content, channels, organizational structures, and lead-to-revenue models necessary to engage buying groups

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