Webcast

The Ultimate Guide to Losing B2B Buyers—Fast

A masterclass on everything not to do when engaging B2B buyers

In collaboration with

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Thank you

We hope you enjoy the session

Speakers:

Victoria Albert

VP Marketing

Jeff Cleasby

VP Strategic Accounts

Session overview:

In B2B, there is no shortage of well-intentioned but misguided strategies that frustrate buyers: From relentless feature dumping to spray-and-pray tactics, these common missteps stall revenue growth—pushing prospects directly to your competitors.

We unpack the most frequent mistakes marketers must avoid to create buyer-centric experiences that engage stakeholders and drive growth.

This webcast explores:

A breakdown of the most damaging (and common) B2B practices—and how to correct them
Interactive demonstrations of ineffective B2B marketing and sales tactics
Proven trends and strategies to set your GTM on the right track
Exclusive insights from the INFUSE Voice of the Buyer and Voice of the Marketer 2025

Join INFUSE demand experts for a candid look at the most common B2B errors, complete with discouraged use cases and exclusive data to turn these mistakes into winning strategies.

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