Description

Sales is a zero-sum game: Your win is someone else’s loss. Most B2B marketers work in mature industries with a finite number of opportunities. At some stage, growth means taking market share from your competitors. They do the same to you.

In this webinar, we introduce strategies to keep you ahead of the pack. INFUSE’s April Weber, Director of New Demand Solutions, will speak to competitive displacement, discuss ways to spot the weaknesses in your competitors, and identify ways to claim market share.

In this webinar, she discusses:

  • The definition of competitive displacement for B2B marketing.
  • How to compile a competitive analysis.
  • Tools, trends, and approaches that can be used to build a competitive analysis.
  • The importance of monitoring competitors.
  • How competitive displacement compares to an attack strategy.

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