INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation
4 min
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About Freightos
Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient.
The Freightos platform digitizes the trillion-dollar international freight industry, supported by a suite of software solutions that span pricing, quoting, booking, shipment management, and payments for global businesses of all shapes and sizes. Products include the Freightos Marketplace, WebCargo, WebCargo for Airlines, 7LFreight by WebCargo, and Clearit.
Freightos provides real-time industry data via Freightos Terminal, which includes the world’s leading spot pricing indexes, Freightos Air Index (FAX) for air cargo, and Freightos Baltic Index (FBX) for container shipping.
The Objective
As a technology company in the procurement and freight industry, Freightos aimed to enhance its role as a trusted thought leader and position itself as the go-to resource for procurement professionals seeking reliable, data-driven insights, and industry trends. This would be achieved through a strategic brand awareness and authority campaign that met the following business objectives:
