Webcast page: From Black Swan to Bottom Line

SPEAKERS:

Avishai Sharon

CEO, Trendemon

Hillel Zvi

Head of SEO and ABM, Check Point

Greg Campbell

Head of Strategic Growth, EMEA, INFUSE

From Black Swan to Bottom Line: Check Point’s Hybrid ABM Pivot

SESSION OVERVIEW:

In this session, Check Point, INFUSE, and Trendemon unpack the shift from traditional Account-Based Marketing (ABM) to a more hybrid approach. The conversation goes beyond a simple success story to explore a start–pause–pivot journey shaped by real-world market forces.

This webinar explores:

Declining buyer engagement and the rise of LLMs
The growing influence of the dark funnel
Check Point’s pivot from full-funnel ABM to an always-on efficiency model

Join INFUSE, Trendemon, and Check Point for an open, candid discussion on mastering AI-driven discovery and consideration—and how to successfully pivot when the pursuit of efficiency reshapes your marketing priorities.

Watch now