ABM Reborn: AI, Intent, and the New Rules of Engagement

SESSION OVERVIEW:

Account Based Marketing (ABM) programs today face pressures from tighter budgets, leaner teams, and heightened expectations for immediate, measurable revenue impact.

To meet these demands, ABM must evolve beyond basic lead targeting into a connected, strategic practice: one that prioritizes smarter account selection, personalizes at scale, and engages buying groups earlier in their journey.

In this session, Mukesh Rajpurohit, Vice President APAC at INFUSE, Julian Chow, Digital Performance Lead, APAC at Adobe, and Min Erh Mah, Senior Director, GTM and Regional Hub at Palo Alto, discuss how to evolve go-to-market strategies to align with today’s changing buyer behaviors

This webinar explores:

• Market forces driving ABM transformation
• Utilizing AI to understand shifts in buyer engagement
• Measuring ABM impact on revenue outcomes

Watch this webcast to gain practical insights on leveraging AI-driven intelligence and buyer behavior analytics to elevate your ABM performance.