ACCLAIMED, FIRST-TO-MARKET DEMAND INTELLIGENCE TECHNOLOGY
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Unlock Unmatched Demand Performance with Proprietary Technology
INFUSE technology identifies complete buying groups, delivers real-time intelligence, and optimizes content for your Ideal Customer Profiles (ICP), so that you can focus on moving your business forward.
Accelerate demand generation from first touch through to pipeline and revenue without costly subscription fees.
INFUSE Demand Accelerator
WHAT IS THE INFUSE DEMAND ACCELERATOR?
The INFUSE Demand Accelerator provides real-time performance insights, AI-powered analytics, and customizable dashboards for your programs.
Optimize campaigns in real time with live intelligence that eliminates weeks of delay between execution and actionable insights.
Complimentary for all INFUSE clients without subscription fees.
Key capabilities
- Real-time performance tracking with AI-powered analytics: Monitor ABM reach, intent scoring, conversion rates, and buying group engagement while algorithms identify optimization opportunities
- Demand intelligence: Identify high-performing tactics and channels and adjust campaign criteria in real-time for optimal budget utilization
- 24/5 dedicated Client Success support: Access demand experts across all time zones who monitor programs, provide recommendations, and ensure maximum value
Outcomes
- Optimize demand generation campaigns based on live intelligence
- Achieve measurable improvements in conversion rates and pipeline velocity
- Access expert guidance 24/5 across 75+ countries and 40+ languages
Acclaimed innovation
10+ awards, including Silver NY Product Design Award, Gold NYX Award, Business Intelligence Award
Content Alignment Analyzer
WHAT IS THE CONTENT ALIGNMENT ANALYZER?
The Content Alignment Analyzer evaluates content suitability for specific Ideal Customer Profiles (ICP) and buying groups, identifying gaps and recommending enhancements before activation.
Maximize content ROI by aligning messaging to buyer priorities at each stage.
Key capabilities
- ICP-level content assessment: Analyze content libraries against targeted buyer profiles to determine relevance and impact
- Content gap identification: Discover missing topics, formats, or messaging angles needed for complete buyer journeys
- Enhancement recommendations: Receive actionable suggestions to improve performance for each ICP
Outcomes
- Maximize content ROI by optimizing assets before campaign activation
- Accelerate production with data-driven guidance on what to create next
Buying Committee Radar
WHAT IS THE BUYING COMMITTEE RADAR?
The Buying Committee Radar identifies and tracks complete buying groups at target accounts. Single-buyer targeting engages only 1-2 contacts while B2B purchases involve up to 12 stakeholders, creating stalled deals when critical stakeholders remain unengaged.
Accelerate consensus across all buying group members who influence the final decision.
Key capabilities
- Complete buying group identification: Discover all decision makers, influencers, and technical evaluators across the entire buyer journey.
- Role-based intelligence: Understand each member’s responsibilities and influence to tailor engagement by stakeholder type and funnel stage.
- Multithreading optimization: Identify coverage gaps and prioritize stakeholder engagement to prevent blockers and accelerate consensus.
Outcomes
- Engage every key stakeholder rather than isolated contacts
- Accelerate deal velocity by aligning decision makers with role-specific messaging
TRANSFORM DEMAND PERFORMANCE WITH EXPERT-GUIDED TECHNOLOGY
Lead Generation vs. INFUSE Demand Generation Technology
Capability
Lead Generation
INFUSE Demand Generation
Primary Focus
Individual contact capture
Complete buying group engagement
Intelligence
Historical reporting after completion
Real-time campaign insights
Content Strategy
Broad distribution
ICP-validated alignment and omnichannel activation
Focusing only on limited contacts at accounts fails to engage buying groups, resulting in high churn and stalled pipeline.
INFUSE demand generation technology maximizes your investment by addressing buying group complexity with integrated intelligence, delivering faster velocity, higher win rates, and demonstrable ROI.
FREQUENTLY ASKED QUESTIONS ABOUT INFUSE TECHNOLOGY
What is INFUSE demand intelligence technology?
INFUSE demand intelligence technology leverages AI to provide real-time insights into B2B buyer behavior, buying group composition, and campaign performance through complete stakeholder identification, engagement tracking, and live optimization.
What is the INFUSE Demand Accelerator?
The INFUSE Demand Accelerator is a real-time intelligence platform tracking B2B demand program performance including ABM reach, intent scoring, conversion rates, buying group engagement, and revenue attribution.
Is INFUSE technology available as a standalone product?
Yes. The INFUSE team can activate your data in the Demand Accelerator platform. All INFUSE technology platforms are included free with all demand generation programs without subscription fees.
How is INFUSE technology different from platforms like 6sense?
INFUSE technology integrates with strategic partner platforms like 6sense to create holistic demand generation solutions. INFUSE enriches intelligence with real-time optimization, content analysis, and buying group engagement without additional subscription fees.
Learn more about our strategic partnerships →How does real-time demand intelligence work?
The INFUSE proprietary demand engine combines first-party buying groups, deep intent signals, and exclusive market intelligence. AI processes live data from all touchpoints to identify optimization opportunities and enable immediate campaign adjustments.
What is buying group intelligence?
Buying group intelligence is data that enables identification of all stakeholders in B2B purchase decisions across problem recognition, evaluation, consensus, and validation stages. This informs multithreading strategies, engaging every decision maker with role-specific messaging.
How quickly can we access INFUSE technology platforms?
INFUSE technology is calibrated and deployed based on your specific priorities and performance goals.
Schedule a custom strategy consultation →What is the Content Alignment Analyzer?
The Content Alignment Analyzer uses AI to evaluate content fit for specific ICPs, scoring across five dimensions and recommending enhancements before activation.
Does INFUSE technology work for all company sizes and industries?
Yes. INFUSE technology scales across 35+ B2B industries with 1,400+ demand experts in 75+ countries, available 24/5 in all time zones and 40+ languages.
