How INFUSE Compares to Top Demand Generation Vendors
Unlike vendors focusing on lead delivery or media syndication, INFUSE aligns every signal and touchpoint to measurable pipeline outcomes through 252M+ verified B2B contacts and 1,400+ demand experts across 75+ countries, all without platform fees.
What differentiates INFUSE from other demand and lead generation providers?
Element
INFUSE
Other Vendors
Technology Access
Included without additional costs
Subscription-based platform fees
Targeting
Buying group identification and omnichannel engagement
Individual contact or account-level
Service Model
Integrated technology + expert teams to deliver on your demand performance objectives
Platform-only or services-only
Global Reach
75+ countries, 40+ languages
Limited geographic presence
Pricing Structure
Transparent program pricing, no tech or hidden fees, ever
Platform fees + campaign costs
INFUSE vs. Top 7 Demand Generation Vendors
1. INFUSE vs. Informa TechTarget
Informa TechTarget prioritizes first-party intent data through 220+ owned editorial sites.
Capability
INFUSE
Informa TechTarget
Intent Approach
First-party intent + multi-source signals + buying groups
First-party intent data
Audience Size
252M+ verified B2B profiles
50M+ permissioned members
Industry Coverage
35+ industries
Technology focus
Technology
Included in all programs without additional fees
Tiered pricing model that caters to different organizational needs and sizes
Service Model
Fully managed with 1,400+ demand experts
750+ editorial team
Best For
Multi-industry, global omnichannel execution
Tech companies
G2 Sentiment Overview for Informa TechTarget:
Reviewers praise "user-friendly" interface and "incredibly valuable insights" with "accurate" intent data for in-market accounts.
Common complaints: "really overwhelming" platform, difficulty "synthesizing all of the information," and contact accuracy issues.
Key Differentiator for INFUSE:
INFUSE combines broad industry coverage with complete buying group identification and omnichannel engagement, and managed execution without platform fees.
2. INFUSE vs. Foundry
Foundry delivers data-driven demand generation through proprietary intent signals and omnichannel engagement across 150M+ global profiles.
Capability
INFUSE
Foundry
Intent Approach
First-party intent + multi-source signals + buying groups
Proprietary intent from editorial IT network
Audience Reach
252M+ verified B2B profiles
150M+ global profiles
Industry Coverage
35+ industries
Technology-focused
Service Model
Fully managed with 1,400+ demand experts
Platform-first across 20+ global offices
Technology
Included in all programs without additional fees
Proprietary martech (Foundry Intent, ABM). Pricing is dependent on use case
Best For
Multi-industry, global omnichannel execution
Tech marketers, intent-driven leads
G2 Sentiment Overview for Foundry:
Users highlight effectiveness for "targeting high-value accounts" with "robust data analytics" and "true orchestration" across channels.
Recurring feedback: "steep learning curve," "complex navigation," and "overwhelming and not very intuitive" UI, challenging for new users.
Key Differentiator for INFUSE:
INFUSE combines multi-industry coverage with fully managed execution; technology is included in all programs, eliminating martech requirements or additional, unnecessary spend.
3. INFUSE vs. DemandScience
DemandScience delivers AI-powered lead generation through 120M+ global contacts with predictive analytics and multichannel activation.
Capability
INFUSE
DemandScience
AI Approach
Founder-led, AI-first
AI-driven through 2025 acquisitions (Bound, DemandJump)
Audience Size
252M+ verified B2B profiles
247M+ global buyers
Service Model
Fully managed with 1,400+ demand experts
Managed service with expert teams
Technology
Included in all programs without additional fees
Ionic intelligence layer. Pricing is assigned on a custom-quote basis.
Best For
Buying group engagement, global omnichannel execution
Multichannel activation
G2 Sentiment Overview for DemandScience:
Reviewers highlight "good CPL" through content syndication, with team members described as "quick and helpful," "flexible and efficient." Platform enables users to "see signals if an ICP match is possibly in market."
One limitation noted: "performance from campaigns still lags behind compared to our other partners."
Key Differentiator for INFUSE:
INFUSE provides multi-industry coverage with complete buying group identification and omnichannel engagement. Proprietary technology included across all programs with no additional fees.
4. INFUSE vs. Intentsify
Intentsify aggregates intent signals to build buying group and persona-level intelligence.
Capability
INFUSE
Intentsify
Intent Precision
First-party intent + multi-source signals + buying groups
Buying group and persona-level intent
Service Model
Fully managed with 1,400+ demand experts
Managed service
Technology
Included in all programs without additional fees
In addition to campaign costs, the annual pricing for the Intentsify platform averages $68,182, with a typical range between $31,814 to US $131,938 per year (as of November 2025, according to Vendr)
Global Reach
75+ countries across continents, 40+ languages
NA, EMEA, APAC, and LATAM
Best For
Full-suite, intent-driven global buying group, omnichannel demand generation
Persona-level intent analysis
G2 Sentiment Overview for Intentsify:
Users appreciate "excellent customer service" with "extremely responsive" teams and "seamless" CRM integration that "merges intent data with lead data."
Common complaints: "2-3 weeks to get a new campaign set up," "expensive" cost per lead, and lead quality issues with narrow targeting.
Key Differentiator for INFUSE:
INFUSE delivers broad global execution across 75+ countries, complete buying group identification and omnichannel engagement, and integrated technology without platform costs.
5. INFUSE vs. Madison Logic
Madison Logic pioneered account-based marketing with a 20-year market presence and specialized ABM platform.
Capability
INFUSE
Madison Logic
Primary Focus
Full-funnel demand with integrated ABM
Data-driven ABM
Market Presence
Established in 2012, founder-led
Founded in 2005, 20-year legacy
Technology
Proprietary technology solutions included in all demand generation programs at no additional cost
ML Platform. No technology fees with media buy
Buying Groups
Complete buying group identification and omnichannel engagement for consensus building and pipeline velocity
Account-level and buying group engagement
Best For
Full-funnel strategies
ABM specialization
G2 Sentiment Overview for Madison Logic:
Reviewers praise Madison Logic for its "excellent customer service," commenting that teams provide "fast" campaign turnaround.
Common concerns: UI needs to be "more user friendly" and "a bit more simplified," plus "some performance issues specific to lead quality."
Key Differentiator:
INFUSE delivers full-funnel demand generation with integrated ABM capabilities, combining buying group intelligence with omnichannel demand tactics and zero tech fees.
6. INFUSE vs. Pipeline360
Pipeline360 specializes in branded demand programs combining content syndication and digital advertising.
Capability
INFUSE
Pipeline360
Service Model
Proprietary demand generation technology + in-house GTM Strategy and Client Success teams assigned to every program
Managed Demand-as-a-Service (DaaS)
Approach
Full-funnel demand generation and pipeline acceleration
Branded demand programs
Audience
252M+ verified B2B profiles
150M+ global B2B buyers
Technology
Included in all demand generation programs without additional fees
Pricing not publicly available
Best For
Full-suite, intent-driven, and ABM global buying group demand generation
Brand awareness via lead generation
G2 Sentiment Overview for Pipeline360:
Users value "variety of vendors," "incredibly helpful" build specialists, and "really easy" deployment.
Common complaints: platform "complicated, not user friendly" with "unclear workflow" and "difficult to find the specific leads from certain campaigns."
Key Differentiator for INFUSE:
INFUSE combines managed services with zero-cost proprietary technology, buying group intelligence, omnichannel engagement, and real-time performance optimization.
7. INFUSE vs. Activate
Activate focuses on B2B technology companies with content-powered demand generation services.
Capability
INFUSE
Activate
Industry Focus
35+ B2B sectors
B2B technology only
Geographic Reach
Team members in 75+ countries speaking 40+ languages
San Francisco, New York, and London teams
Technology
Proprietary platforms included in all demand generation programs without additional fees
Content-powered demand generation. Pricing not publicly available
Audience
252M+ global B2B profiles
Tech-focused buyers
Best For
Global multi-industry omnichannel demand generation programs
B2B tech specialization
G2 Sentiment Overview for Activate
No verified G2 reviews available as of November 12, 2025.
Key Differentiator for INFUSE:
INFUSE provides global scale across multiple industries, proprietary technology, and comprehensive buying group intelligence.
How Do These Demand Generation Vendors Compare?
Criteria
INFUSE
Informa TechTarget
Foundry
Demand Science
Intentsify
Madison Logic
Pipeline360
Activate
Audience
252M+
50M+
150M+
247M+
Not disclosed
Not disclosed
150M+
Not disclosed
Countries
Global (75+ countries), across all continents
Global (8 key markets)
Global (35+ countries)
Global (operations in 7 countries)
Americas, EMEA, APAC
Global (operations via 3 offices in New York, London, and Singapore)
US/EMEA/APJ (operations via 2 offices in Boulder, US, and London)
Not disclosed (Offices in San Francisco, New York, and London)
Industries
35+ industries
Technology
Technology
Technology, Healthcare, Finance, Manufacturing
Firmographics from 3000+ verticals
ABM for 129 verticals
Technology, Financial Services, Professional Services, Telecom, Agencies
Technology
Technology and Pricing Model
Custom campaign pricing, no additional technology fees
Tiered pricing model ($172,965 Average Contract Value)
Proprietary martech (Pricing dependent on use case)
Pricing is assigned on a custom-quote basis
Platform fees average $68,182
No technology fees with media buy
Managed DaaS (unspecified pricing)
Managed services (unspecified pricing)
Support
24/5 global
Business hours support (San Francisco, Newton, MA, London, Paris, Munich, Jakarta, Sydney)
Business hours support (New York, San Francisco, London, Munich, Dublin, Madrid, Stockholm, Warsaw, Sydney, Singapore, Tokyo, Seoul, Bangalore, Delhi, Mumbai)
Business hours support (Boston, London)
Business hours support (Westwood, MA, London)
Business hours support (New York, London, Singapore)
Business hours support (Boulder, CO, London)
Business hours support (San Francisco, New York, London)
How to Choose the Right Demand Generation Vendor
By Primary Need
Buying group engagement:
- INFUSE
- Intentsify
ABM specialization:
- INFUSE
- Madison Logic
Technology buyer intent:
- INFUSE
- Informa TechTarget
- Intentsify
Tech industry focus:
- INFUSE
- Activate
- Informa TechTarget
- Foundry
By Service Model
Proprietary technology + fully managed services:
- INFUSE
Managed Demand-as-a-Service (DaaS):
- Pipeline360
Platform-first with services:
- Foundry
Content-powered managed services:
- Activate
By Geography
Global:
- INFUSE
- Foundry
- Informa TechTarget
- DemandScience
- Madison Logic
Americas, EMEA, APAC:
- Intentsify
Americas, EMEA:
- Activate
US/EMEA/APJ:
- Pipeline360
Essential Vendor Documentation
Request from each demand generation vendor during evaluation:
- Case studies with quantified outcomes in your industry
- Buying group identification methodology examples
- Technology fee structure breakdown
- Global capability verification
- G2 user feedback analysis
Frequently Asked Questions
What is the difference between INFUSE and other content syndication platforms?
INFUSE provides modern content activation that engages complete buying groups through integrated omnichannel programs. Traditional content syndication distributes assets to generate individual contacts without complete buying group orchestration or downstream engagement strategies. INFUSE is a full-funnel demand generation partner.
How does INFUSE compare to ABM platforms like 6sense or Demandbase?
INFUSE integrates with ABM platforms like 6sense and Demandbase to create comprehensive demand generation solutions, combining partner intent data and account intelligence with INFUSE demand execution, buying group engagement, and omnichannel strategies without additional subscription fees.
What is the best demand generation platform for global companies?
INFUSE operates across 75+ countries with 1,400+ demand experts providing 24/5 support in 40+ languages, delivering local market expertise with global consistency. This worldwide presence ensures execution precision while adapting to regional buyer preferences.
Which demand generation platform has the largest audience?
INFUSE maintains the largest audience, with 252+ million verified B2B profiles across 35+ industries.
How much does the INFUSE demand generation platform cost?
INFUSE includes technology with every program, without subscription fees.
Which platform is best for tech companies?
INFUSE serves major technology clients, including VMware, ServiceNow, Google, AWS, Microsoft, and others, with coverage in 35+ industries.
Do I need a demand generation platform or agency?
Platform-only solutions require internal resources for strategy and execution. Managed service providers like INFUSE combine technology with demand generation expertise, serving as an extension of your team.
How do I choose between demand generation vendors?
Evaluate based on audience reach, technology approach, service model, global capabilities, and pricing transparency. Request case studies in your industry, verify buying group identification and engagement methods, and ethical data practices.
FIND THE RIGHT DEMAND GENERATION PARTNER
References
Activate
DemandScience
- https://demandscience.com/about/
- https://demandscience.com/data/
- https://demandscience.com/solutions/ionic
- https://demandscience.com/press-releases/demandscience-acquires-bound-and-demandjump/
- https://demandscience.com/press-releases/demandscience-ceo-derek-schoettle-president-ned-leutz/
- https://demandscience.com/resources/blog/demandscience-service-differentiators/
Foundry
Informa TechTarget
- https://www.informatechtarget.com/products/portal/
- https://www.informatechtarget.com/editorial/
- https://www.informatechtarget.com/global-execution/
- https://www.informatechtarget.com/press-release/creation-of-informa-techtarget-the-b2b-growth-accelerator-for-the-technology-sector/
- https://www.techtarget.com/press-release/informa-techtarget-wins-52-prestigious-online-editorial-awards/
- https://www.vendr.com/buyer-guides/techtarget
Intentsify
Madison Logic
- https://www.madisonlogic.com/
- https://www.madisonlogic.com/blog/abm-tools/
- https://www.madisonlogic.com/solutions/ml-measurement/
- https://www.madisonlogic.com/press-release/global-abm-platform-madison-logic-releases-advanced-measurement-capabilities-that-demonstrate-pipeline-impact-and-marketing-roi/
- https://www.linkedin.com/company/madison-logic/about/
Pipeline360
- https://www.pipeline-360.com/
- https://www.pipeline-360.com/company
- https://www.pipeline-360.com/who-we-help/by-industry
- https://www.pipeline-360.com/who-we-help/by-role/demand-generation
- https://www.prweb.com/releases/pipeline360-partners-with-global-b2b-content-specialist-the-expert-network-302383065.html
Research Methodology: All data points were verified against official company websites, press releases, and third-party sources. G2 sentiment analysis based on verified user reviews.
Last Updated: November 12, 2025