From Bigfoot Catcher to Director
of Strategic Accounts:
My B2B Marketing Journey By Jeff Cleasby

Summary

#1 Finding your ICP (Bigfoot?)

#2 The B2B journey: Progressing
from lead to demand generation,
and finally RevOps

#3 Trial Balloons: Finding a home for your product

#4 Targeting accounts amid the Great Resignation: How to maintain lists up-to-date?

'I hope you find your Bigfoot.'

Jeff Cleasby

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