DEMAND PERFORMANCE DELIVERED
IDENTIFY THE RIGHT
DEMAND STRATEGIES
TO FUEL YOUR GROWTH
DEMAND STRATEGIES
TO FUEL YOUR GROWTH
CRAFT HIGH PERFORMANCE
DEMAND PROGRAMS
TO DELIVER RESULTS
DEMAND PROGRAMS
TO DELIVER RESULTS
OPTIMIZE YOUR INVESTMENT
TO ACHIEVE YOUR SUCCESS
METRICS
TO ACHIEVE YOUR SUCCESS
METRICS
Our Clients Love Us
David Strom, Bright MD
Digital Marketing Manager
“Working with INFUSE means getting higher quality leads at a fair price”
“They are responsive, professional, and results-oriented”
“They are absolute delight to work with”
“I was very impressed by the professionalism and kindness of INFUSE”
Taryn Gwinner, Centrica Business Solutions
Marketing Manager
“Thanks for their comprehensive filter criteria, we can reach the right leads and get sizeble results”
“We continue to be impressed with the quality of the leads”
Jessica Teague, Marketing Manager
“INFUSE has been able to provide me leads quickly helping me build pipeline just in time for my sales team.”
Kat Ryzhova, Senior Account Manager
“All projects were delivered on time and with no issues!”
“High-quality service & output”
“The team are incredible responsive”
Varun Penamatca, Research Lead
“Great customer service team, iteration, and deliverables”
“Painless process with excelent customer service”
“Results-driven, collaborative, highly-effective”
Mya Wilkes, Marketing Manager
“We did a highly successful run with them to gather new leads and nurture them into inbound conversations”
“I was extremely impressed with the customer service. From the very beginning, even during the sales process, I felt treated with respect and in a highly personalized way. They are responsive, create regular touchpoints, and really make an effort to get to know the business.”
Glenn M, Dir Global Campaigns
“INFUSE is very thoughtful and helpful. Not only do they have a focus on a tech audience, but they can also span by job title and functions in so many other industries. I would not hesitate to try them again.”
Amy V, Dir Global Campaigns
“Their response times, reactiveness, and attention to detail are impeccable, and they have made the lift on my side as light as possible.”
"INFUSE has provided high-quality and high volumes of leads for us for more than three years. What I like best is their consistency of lead flow month over month. We're solving for top of funnel lead generation at scale."
Wherever you are on your demand journey, we are here to work with you to power your growth and exceed your outcomes. Here is how our clients are driving their success with high-performance demand:
“The account engagement and support were fabulous.”
Jennifer S,
Regional Marketing Leader
“They are responsive and quick, and very helpful when setting up new programs or making adjustments. They follow our templates and provide timely updates.”
Alexandra D,
Digital Marketing Manager
“INFUSE helps us generate high-quality leads for our sales team that match the key personas, account types, and regions that fit our target market. We've been able to fill our pipeline!”
Briana S.
“INFUSE is working with our brands to pinpoint the exact ICPs we are targeting, and ensuring that we follow through with these leads with our Sales teams. We have a small, dedicated team with INFUSE that makes it feel like an individual approach to our projects.”
Allie K.
WE FOCUS ON YOU
The teams we work with are driving demand, pipeline, and exponential growth for their organizations.
Our clients highlight our high-touch service, demand strategy, and execution expertise, the strength of our programs, and the ability to translate demand strategies into performance.
Our clients highlight our high-touch service, demand strategy, and execution expertise, the strength of our programs, and the ability to translate demand strategies into performance.
Response Speed:
48% of client queries answered in under
15 minutes
Own Your Funnel with High Performance Demand Programs, Strategies, and Tools
INFUSE demand strategists work with you using advanced tools to craft and optimize demand programs that deliver the audience, buyers, and account engagement to meet your goals.
Popular
DEMAND GENERATION SOLUTIONS
We employ an omnichannel approach that empowers us to identify, qualify, and produce actionable engagement based on first-party audience data. Our proprietary platform is second to none; it continually optimizes your program to deliver maximum ROI.
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Account Qualified Demand with INFUSE ABM Focus
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Active Journey
Demand with INFUSE
Lead Cascade
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Sales-Ready
Demand with INFUSE
inHQL
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INFUSE Content Creation with
ITCurated
Our Insights
Discover our range of practical resources crafted to help you boost your demand outcomes and secure advantageous positioning in today’s increasingly competitive and challenging marketplace.
Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimize existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing reven
Outlook
INFUSE Insights Report: Voice of the Buyer 2025
Our third annual INFUSE Insights Voice of the Marketer report breaks down the key drivers of change in B2B demand-to-revenue marketing. As buyer scrutiny and defensive buying groups reshape the buyer’s journey, marketers are at the forefront of crafting innovative buyer-led strategies that
Outlook
INFUSE Insights Report: Voice of the Marketer 2025
Security has long been a top priority for healthcare organizations—a trend that is not expected to change given the prevalence of cyber threats. However, as technology purchases continue to increase in complexity, healthcare organizations are now refocusing on operating efficiencies to imp
Outlook
The Healthcare Challenge: Balancing Security and AI in 2025
Artificial intelligence continues to drive a fundamental shift in demand generation. As AI passes the peak of its hype cycle, GTM teams have become increasingly cautious with respect to its adoption, as evidenced by the influx of new roles and departments throughout 2024. 71% of leaders no
Outlook
How to Activate Demand Strategies with AI in 2025
It is clear that B2B buying groups are now self-reliant in the early stages of their buyer’s journey, often progressing independently before engaging with sales teams. While they still rely on sales support later in the funnel, today’s buyers value a self-paced approach, allowing them to
Outlook
Buyer Advocacy: How to Engage Your Defensive Buying Groups
With 73% of the IT market passing through intermediaries, channel and partnership ecosystems have become critical drivers of business growth (Canalys, 2024). Yet, partner marketing is still widely misunderstood.
Partner ecosystems have become more complex over the last few years, creating
Outlook
A New Era for Channel Partner Marketing
Delivering buyers a unified brand-to-demand experience is critical for driving engagement and securing competitive displacement in an increasingly crowded marketplace. However, achieving the alignment of brand and demand approaches remains a common challenge. This is due to both being comm
Outlook
Brand-to-Demand: The Future of B2B Growth
Marketing Qualified Leads (MQLs) are among the most used qualification methods in B2B organizations for determining a prospect’s initial purchase intent and fit for their solutions. However, despite being widely-adopted, MQL-based models often fail to route prospects that are truly in-mark
Outlook
Death of the MQL? How to Qualify Prospects in 2025
Increased scrutiny from B2B buyers continues to shape stakeholder expectations as the B2B buying experience evolves and becomes increasingly complex. This, combined with AI's impact on content production and perception have renewed the focus on content quality and its role in delivering se
Outlook
The Future of Demand Content Is Buyer-Led
Buyer enablement is a vital strategy for adapting to the evolving B2B purchasing process, as it increases in complexity as a result of economic uncertainty and heightened buyer scrutiny.
This has driven the expansion of buying committees and the lengthening of sales cycles, with 77% of
Article
Why Buyer Enablement is Critical in the B2B Buying Process
With conversion rates commonly ranging between just 1-3% (First Page Sage, 2024), strategies to reduce buyer drop-off are frequently discussed in B2B marketing.
While some attrition is unavoidable, investigating the specific reasons why your buyers might be disappearing from the B2B sale
Article
Why Your Buyers Have Ghosted You
As uncertainty and buyer scrutiny continue to shape the B2B buying process, organisations must innovate their approach to engage the entirety of buying groups and motivate them to take action. Buyers contact vendors 70% into the B2B buying journey, with 84% conducting the sale with their f
Article
How to Get Your Buyers to Contact You First
Founded in 2012 with just six members, Kepler Group has grown into a team of over 600 across 11 global offices. Named in honor of the astronomer Johannes Kepler, the agency is dedicated to what it describes as demystifying complexity, guiding the way forward, and emphasising what truly mat
Case Study
INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand
Mindfire Solutions is a B2B software development and testing company specialising in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
Case Study
INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting
Successfully engaging B2B buyers requires a deep understanding of the specific challenges they encounter in the buying process.
Buying committees have adopted a defensive stance as a result of heightened scrutiny on spending and a greater need to demonstrate return on investment (ROI). Th
Article
Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them)
The channel space is an untapped market with the potential to deliver substantial ROI due to its resilience to macroeconomic uncertainty, currency volatility, supply chain unpredictability, and even IT industry pressure.
In fact, according to Canalys, the channel space saw full-year doub
Article
How to Drive Your Performance with Channel Partners
This is largely due to the current state of demand generation content. According to a Demand Gen Report survey, 51% of buyers revealed that the content they received was too generic and irrelevant to their needs in 2024, while just 38% had the same grievance in 2023. Even as far back as
Article
How to Develop Demand-Generation-Ready Content
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority.
With 80% of clients believing that the client experience (CX) a company provides is as
Article
Demand Generation Anti-Trends
Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority.
With 80% of clients believing that the client experience (CX) a company provides is as
Article
5 Ways to Revolutionize Your B2B Digital Experience
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed the technology’s phase-out three times, with the most recent delay in April 2024. Currently, Google plans to end the use of cookies in 2025. Facing these unexpected delays, B2B organisations have been relucta
Article
5 Steps to Futureproof Your Demand with First-Party Data Ahead of Cookie Changes
Establishing a clear connection between content marketing and revenue can be challenging, especially when considering the length of B2B sales cycles, which are ever increasing, with ever larger buying committees. However, there are frameworks and best practices that can support you in
Guide
How to Drive Your Revenue with B2B Content Marketing
2023 opened with optimistic forecasts for the channel space from analysts, including Canalys, which indicated a trajectory of four-year double-digit growth from the previous year.
Already a growing sector, these projections not only sparked interest in the channel’s potential to drive...
Guide
Channel Expert Roundup: What is the Future of Partner Marketing in 2024?
What UVPs and competitive displacement strategies are, and why they are important for your business. Five steps for effectively conveying your UVPs to your audience. Demand generation techniques to empower competitive displacement programs
Article
How to Develop a Compelling UVP for Competitive Displacement
Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation, has announced a new partnership with Reachdesk, a pioneer...
Press
INFUSE and Reachdesk Partner to Revolutionize B2B Demand Generation with Personalised Corporate Gifting
Despite the challenging economic climate, IT spending is projected at $5.06 trillion (Gartner, 2024), with channel marketing enjoying significant growth and optimistic forecasts. Indeed, Canalys predicts that the channel software market will reach $11.08 billion by 2028. This continued vit
Article
Channel Marketing 101: How to Get Started
Demand generation is a competitive marketplace. However, there are key elements that make INFUSE a top performer in this space, according to clients. INFUSE sets itself apart from its competitors by offering high-quality, first-party data across a wide variety of verticals and roles
Report
TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider
As B2B buyers and buying groups continually evolve in line with the shifting market and tech landscape, so must an organization’s lead generation and lead qualification process. Generating qualified leads requires carefully orchestrated marketing and sales strategies implemented across...
Article
How to Generate Qualified Leads in 2024
In today's highly competitive environment, understanding and prioritizing client lifetime value (CLTV) has become essential. Extensive research has consistently shown that retaining existing clients is far more cost-effective than acquisition. As far back as 2020, Harvard Business School..
Guide
How to Drive CLTV: A Guide to Fostering Brand Evangelism
More often than not, even the most qualified leads are not yet ready to buy when they discover your brand. This is where lead nurturing comes into play. By educating your target accounts and presenting the value of your solutions, lead nurturing enables companies to prime prospective buyer
Article
5 Lead Nurturing Mistakes to Avoid in 2024
Determining the factors that lead to the success (or failure) of a demand strategy is not always straightforward due to the long-term nature of campaigns and the average duration of B2B sales cycles. However, there are five common reasons as to why a demand strategy might not meet expectat
Article
5 Reasons Why Your Demand Generation Strategy Is Not Performing and How to Fix It
Global Reach
We fuel your engagement with our extensive first-party database of B2B profiles around the world.
Local Focus
With access to 26,520,000 B2B profiles specific to your region, we are poised to connect you with your local audience, no matter how niche.
Precision Targeting
Our global audience comprises B2B profiles from 16+ million companies in 32+ verticals at all seniority levels and industries.
252+ million
B2b profiles
Our extensive first-party database of professionals from over 16+ million companies
in 32+ verticals allows us to deliver extraordinary engagement in your audience’s niche.
in 32+ verticals allows us to deliver extraordinary engagement in your audience’s niche.
Our Clients
