The Great Tech Stall

Summary

The tech market in 2024: Defensive buyers and the AI plateau

Tech trends to drive results in 2024

5 tactics for marketing to the 2024 buyer

“Given the developments of the past few years, defensive buyers are not only more selective in their choices but also prioritizing purchases that are likely to result in long‑term, tangible value for their objectives. To succeed in this environment, tech companies must adapt their marketing strategies to address these shifting priorities via focused strategies such as long-term demand generation and account based experience (ABX).

The rise of the more scrutinous, defensive buyer also marks the end of experimentation. Organizations must be more discerning with their marketing strategies and investments in order to optimize budgets.“

“High-performance demand generation is defined by strategies that deliver highly resonant messaging that addresses prospect needs and pain points with precision, ultimately positioning the brand as a trustworthy solution provider. This also helps keep the brand top of mind for when buyers are willing to buy.”

Key takeaways

BOLSTER YOUR GROWTH FOR 2024 WITH THE LATEST DEMAND INSIGHTS

Reach out to our team of demand experts to align your 2024 strategy with the latest findings from INFUSE Insights research.

CONTACT THE TEAM TO LEARN MORE: [email protected]

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