Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as

Since announcing the death of cookies in early 2020 (CNBC), Google has postponed the technology’s phase-out three times, with the most recent delay in April 2024. Currently, Google plans to end the use of cookies in 2025. Facing these unexpected delays, B2B organizations have been relucta

What UVPs and competitive displacement strategies are, and why they are important for your business. Five steps for effectively conveying your UVPs to your audience. Demand generation techniques to empower competitive displacement programs

Despite the challenging economic climate, IT spending is projected at $5.06 trillion (Gartner, 2024), with channel marketing enjoying significant growth and optimistic forecasts. Indeed, Canalys predicts that the channel software market will reach $11.08 billion by 2028. This continued vit

Demand generation is a competitive marketplace. However, there are key elements that make INFUSE a top performer in this space, according to clients. INFUSE sets itself apart from its competitors by offering high-quality, first-party data across a wide variety of verticals and roles

As B2B buyers and buying groups continually evolve in line with the shifting market and tech landscape, so must an organization’s lead generation and lead qualification process. Generating qualified leads requires carefully orchestrated marketing and sales strategies implemented across...

More often than not, even the most qualified leads are not yet ready to buy when they discover your brand. This is where lead nurturing comes into play. By educating your target accounts and presenting the value of your solutions, lead nurturing enables companies to prime prospective buyer

Determining the factors that lead to the success (or failure) of a demand strategy is not always straightforward due to the long-term nature of campaigns and the average duration of B2B sales cycles. However, there are five common reasons as to why a demand strategy might not meet expectat

Effective B2B lead nurturing requires a wealth of informative and relevant touchpoints to meet diverse buyer needs and interests, and ultimately, encourage their progression throughout the sales funnel. Therefore, understanding the most suitable content to address a buyer’s evolving needs