10 Top of Funnel Lead Nurturing
Best Practices to Boost Your Sales


1. Understand your target client

2. Develop an effective email strategy

3. Know when to touch base
with your leads

4. Develop a content map

5. Implement multi-channel distribution

6. Integrate SEO into your strategy

7. Align your sales and marketing teams to score leads

8. Install marketing automation

9. Audit and segment your
contact list

10. Regularly adapt and refresh
your strategies

Final thoughts

Alexander Kesler

Founder & CEO

Alexander is a visionary B2B marketing leader with over 15 years of experience in building highly successful organizations. As a Founder and CEO of INFUSE, one of the fastest-growing private companies in America, he specializes in driving growth by focusing on solutions for B2B demand generation and omnichannel marketing, among others. Alexander is a graduate of Babson College with a degree in Entrepreneurship, Marketing, and International business.

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