Market Segmentation

Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests.

A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way.

A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.

Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender.

Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue, industry or vertical, company size, number of employees, and location.

An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.

Market research refers to the process of gathering and analyzing data about a specific market, industry, or product.

Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target buyers’ psychological and behavioral traits.

Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations.