Glossary Archive | Page 5 of 8

Call to Action (CTA)

A call to action (CTA) is a marketing technique used to prompt an immediate response from potential clients. […]

Buyer’s Journey

The buyer’s journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase. […]

Account-Based Experience (ABX)

ABX, an acronym for Account-Based Experience, is a form of account-based marketing that strives to deliver a remarkable, personalized experience to decision makers from a priority account, drawing strategies and knowledge from UX and CX. […]

Account Based Advertising

Account based advertising (ABA) is a B2B marketing strategy that targets specific high-value accounts by tailoring personalized messages and content. […]

Email Automation

Email automation is the use of software to automatically send targeted and personalized emails to clients and leads, based on predefined workflows and triggers that automatically send targeted emails to specific recipients, leveraging specific behavior signals or interactions with your brand. […]

Email Marketing

Email marketing is a form of digital marketing that involves sending promotional or informative messages to a targeted audience through email. […]

Ideal Client Profile (ICP)

An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service. […]

Firmographics

Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue, industry or vertical, company size, number of employees, and location. […]

Demographics

Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender. […]

Cost Per Acquisition/Cost Per Action (CPA)

Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client. […]

Return on Investment (ROI)

Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign. […]

Bottom of Funnel (BOFU)

Bottom of Funnel (BOFU) refers to the final stage of the sales funnel, where a prospect has shown intent to make a purchase and is close to becoming a paying client. […]