Marketing Development Funds (MDF)
Marketing development funds (MDF) are a type of funding offered by companies (commonly manufacturers) to their partners (commonly vendors) for the purpose of marketing their products. […]
Archives: Glossary
Marketing Qualified Account (MQA)
Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria. […]
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company’s product or service based on their engagement with marketing efforts. […]
Marketing Leads
Marketing leads are potential clients who have shown interest in a company’s products or services. […]
Marketing Funnel
A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying clients. […]
Marketing Channel
Marketing channels, also known as distribution channels, are the paths through which goods and services move from a provider to a client. […]
Market Segmentation
Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests. […]
Market Segment
A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way. […]
Market Research
Market research refers to the process of gathering and analyzing data about a specific market, industry, or product. […]
Lifetime Value to Client Acquisition Cost (LTV: CAC)
Lifetime Value to Client Acquisition Cost (LTV: CAC) is a metric used by businesses to determine the ratio between the amount of revenue generated from a client throughout their lifetime versus the total cost of acquiring said client. […]
Lead Magnet
A lead magnet is a valuable offer or piece of content that companies use to attract potential clients and capture their contact information, such as an eBook, webinar, or free trial. […]
Lead Generation Tactics
Lead generation tactics are the strategies and techniques businesses use to attract potential clients and motivate them to indicate interest in their products or services. […]
Lead Funnel
The lead funnel, also known as the sales funnel, is a metaphorical representation of the buyer’s journey of leads, from initial awareness of a product to the final purchase decision. […]
Lead Distribution
Lead distribution refers to the process of assigning leads to different sales representatives or teams based on criteria such as geography, industry, or lead score, in order to ensure a high-quality experience. […]