Mid Funnel Marketing

Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey. […]

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User Experience (UX)

User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility. […]

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Technographics

Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations. […]

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Targeted Display

Targeted display, also known as programmatic advertising, is a digital marketing approach that utilizes advanced technology and data-driven algorithms to deliver customized and relevant advertising content to specific audiences. […]

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Social Media Marketing (SMM)

Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services. […]

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Social Media Analytics

Social media analytics involves tracking and measuring metrics such as engagement, reach, impressions, conversions, and general sentiment across social media platforms. […]

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Service Level Agreement (SLA)

A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services. […]

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Sales and Marketing Alignment

Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization. […]

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Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high level of interest, engagement, and readiness to purchase an organization’s offerings. […]

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Sales Follow Up

Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives). […]

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Sales Enablement

Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success. […]

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